The Marketing Manager is located at DLA Morale Welfare Recreation Fund Marketing in Tracy, San Joaquin, California. The role formulates and implements marketing policy and procedures for MWR programs; plans and directs market research, analysis, and assessment; and develops short- and long-range marketing operations plans. The manager evaluates marketing effectiveness based on goal attainment, business trends, and market share, and develops sales, promotional, and merchandising strategies and materials. The position identifies customer needs and satisfaction, supports program managers in developing internal customer-service training, and directs subordinate staff in marketing and promoting MWR programs. Promotional work may include advertising, event marketing, sales campaigns and promotions, radio and television production, graphic design, and MWR publications.
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Job Type
Full-time
Career Level
Manager