Marketing Manager NF-04

Defense Logistics Agency•Tracy, CA

About The Position

The Marketing Manager is located at DLA Morale Welfare Recreation Fund Marketing in Tracy, San Joaquin, California. The role formulates and implements marketing policy and procedures for MWR programs; plans and directs market research, analysis, and assessment; and develops short- and long-range marketing operations plans. The manager evaluates marketing effectiveness based on goal attainment, business trends, and market share, and develops sales, promotional, and merchandising strategies and materials. The position identifies customer needs and satisfaction, supports program managers in developing internal customer-service training, and directs subordinate staff in marketing and promoting MWR programs. Promotional work may include advertising, event marketing, sales campaigns and promotions, radio and television production, graphic design, and MWR publications.

Requirements

  • Demonstrated related work experience providing the knowledge, skills, and abilities to perform the duties successfully; work experience must be equivalent in complexity, difficulty, and responsibility to the next lower pay-band level.
  • Work experience developing market research programs, data analysis, business practices, and economic principles, or a qualifying master's or equivalent graduate degree in marketing, advertising, or a closely related field with specialized education in these areas.
  • Meet qualification, eligibility, and background requirements.
  • Provide direct deposit information and a Social Security card.
  • Satisfactorily complete employment verification and required pre-employment checks, including a Tier 1 background investigation.
  • Submit a resume of two pages or less that clearly demonstrates relevant experience, skills, knowledge, and abilities.

Nice To Haves

  • At least one year of experience in marketing, communications, or a closely related field.
  • Proficiency in website management and digital design of marketing materials.
  • At least one year of experience producing graphic design content for print and digital distribution.

Responsibilities

  • Formulate and implement marketing policies and procedures for MWR programs.
  • Recommend priorities, develop plans, and direct market research, analysis, and assessment.
  • Develop long- and short-range marketing operations plans.
  • Evaluate effectiveness by assessing goal attainment, business trends, and market share.
  • Develop sales, promotional, and merchandising strategies, brochures, and pamphlets.
  • Identify and analyze customer needs and satisfaction.
  • Assist program managers in developing internal customer-service training programs.
  • Direct subordinate staff in marketing and promoting programs through advertising, event marketing, sales campaigns and promotions, radio and television production, graphic design, and MWR publications.

Benefits

  • No evenings, weekends, or holidays.
  • Duty-free gym access.
  • Discounted attraction tickets through the ITR Store.
  • Income-based childcare.
  • Professional development opportunities, including training, education, and certification programs.
  • Access to some on-base facilities, including fitness centers and libraries.
  • Eligible regular full-time and part-time employees may enroll in health and life insurance, participate in 401(k) and retirement plans, and receive paid personal time off and federal holidays.
  • Eligible NAF flexible employees may participate in the NAF 401(k) plan; some may also qualify for health insurance.
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