Marketing Manager – B2B Tech

ImFusion

1d•Hybrid

About The Position

As Marketing Manager, you will work closely with our Marketing Team Lead to bring ImFusion’s products, expertise, and culture to the right audiences. You will keep our digital channels up to date, coordinate conferences and campaigns and translate complex technical topics into clear and engaging content. This is a broad, hands-on role for someone who enjoys taking ownership, managing several projects at once, and turning ideas into action.

Requirements

A degree in marketing, communications, media, business administration, or a related field
Professional experience in B2B marketing, ideally in a technology-driven environment
Strong organizational and project management skills, with the ability to manage multiple priorities
Willingness to embrace new perspectives and confidence to tackle new challenges without prior expertise
A hands-on, independent, and reliable way of working
Strong writing and communication skills and the ability to make complex topics accessible in English
A collaborative mindset and enjoyment of working closely with different teams
Experience with events, content marketing, social media (LinkedIn) management, and digital marketing campaigns

Nice To Haves

Ideally, you live in or around Munich and enjoy joining the team in our office from time to time

Responsibilities

Develop a strong understanding of our products, customers, and markets
Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials
Keep our digital channels (with a focus on website management and LinkedIn) consistent, and up to date
Collaborate with our tech teams to keep our product marketing assets relevant.
Support with product launches
Maintain our CRM System (Monday CRM) clean and act as a person of contact for change requests and amendments
Monitor Website and social media KPIs, suggest improvements
Do SEO/GEO initiatives and monitor their performance
Coordinate our presence at conferences, trade fairs, webinars, and other events
Manage timelines, bookings, invitations, communication, and marketing materials
Promote events across the appropriate channels and ensure smooth execution
Prepare, execute, monitor, and improve marketing and account-based marketing campaigns
Maintain the content calendar and independently coordinate planned activities
Support employer branding from a marketing perspective