Marketing manager

VanLife Campers•Montreal, QC

139d

About The Position

VanLife Campers is seeking a dynamic and innovative Marketing Manager to join their fast-growing Quebec-based company. This role offers the opportunity to make a tangible impact on the brand's development and visibility within the travel and outdoor industries. You will work in a dynamic environment where ideas are valued, collaborating with a passionate and creative team on exciting projects.

Requirements

DEC, AEC, or Bachelor’s degree
Minimum years of marketing experience with team management
Strong understanding of digital strategies and content management tools
Proficiency in Canva, and Adobe Suite (Illustrator, Photoshop, InDesign)
Bilingual (French and English)
Ability to manage a team, prioritize tasks, and meet tight deadlines in a fast-paced environment
Ability to work independently while taking initiative to improve processes and results, and ensure deadlines and quality standards are met

Nice To Haves

Monday (or equivalent project management software)
WordPress
Shopify
WooCommerce
Google Ads
Google Analytics
Zoho

Responsibilities

Supervise and support the marketing team, coordinate and ensure the progress of each project.
Maintain established deadlines and ensure clear and consistent communication between management and the marketing department.
Provide daily mental, organizational, and technical support.
Foster a creative, structured, and collaborative work environment.
Assist with prioritization and project management.
Actively participate in content creation and the management of various platforms (website, social media, newsletters, advertising), as well as graphic design projects (posters, brochures, catalogs, etc.).
Supervise and guide the web team to ensure updates, SEO/SEM optimization, creation of new pages, and implementation of optimization recommendations within set deadlines.
Participate in website backend management (updates, content, optimization).
Contribute to the improvement of digital platforms.
Provide technical support when required for marketing tools and automation systems.
Process and filter collaboration opportunities and requests from influencers, ambassadors, and external partners.
Oversee internal communications related to marketing projects (events, major announcements, media presence, etc.).
Anticipate, evaluate, plan, and execute digital marketing campaigns and communication initiatives to maximize engagement and return on investment.
Monitor and analyze the performance and KPIs of marketing activities, adjust strategies, and optimize results based on collected data and priorities set by senior management.
Contribute to the continuity and evolution of the VanLife Campers brand image, ensuring all content aligns with our mission and values.