Marketing Manager (Temporary up to 90days)

Banc of California•Santa Ana, CA

10d

About The Position

The Marketing Manager partners with Marketing leadership, business unit leaders, and cross-functional teams to develop and execute the bank’s corporate brand, marketing, and internal communications strategies across divisions and channels. The role manages marketing projects, campaigns, initiatives, business development support, and client and employee events, ensuring timely delivery of marketing materials and consistent brand and messaging execution. Duties must comply with company policies and applicable U.S. state and federal laws and regulations.

Requirements

Bachelor’s degree from an accredited college or university; high school diploma or equivalent is also stated as required.
Seven to 10 years of experience in brand management or consumer marketing with equivalent or greater responsibilities, including three to five years of senior-level marketing, brand, and project management experience.
Solid understanding of advertising, digital marketing, consumer promotions, social marketing, public relations, sales promotions, trade marketing, events, and creative process management.
Experience managing vendor and agency relationships.
Experience managing events.
Experience managing and developing direct reports, including providing direction and constructive feedback.
Experience managing project teams and making senior-level decisions.
Cross-channel marketing execution experience working with senior leaders across an organization.
Advanced proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Excellent written, oral, and interpersonal communication skills.
Strong influencing and consensus-building skills and a high-energy, can-do approach.
Ability to establish credibility through integrity, business acumen, decision-making, and problem-solving.
Ability to work in a fast-paced, collaborative environment with urgency, prioritization, learning, and problem-solving skills.
Ability to make formal and informal presentations inside and outside the organization, including speaking before assigned teams or other groups as needed.
Strong project management skills, including handling complex problems involving multiple variables, changing direction smoothly, organizing multiple projects, and managing stakeholder expectations.

Nice To Haves

Experience with financial services, banking, and/or residential lending organizations, or a marketing agency serving financial services clients.

Responsibilities

Partner with the SVP, Marketing to develop corporate brand, marketing, and internal communications strategy.
Execute corporate marketing strategy across divisions and channels, and work with the Marketing team on reporting and KPI measurement.
Build cross-functional relationships with division stakeholders and business partners.
Use category and consumer insights to identify growth opportunities, create go-to-market strategies, and launch industry verticals and financial products.
Develop compelling unique selling propositions and strategically aligned, consistent messaging.
Lead or supervise deposit- and loan-generating initiatives, business and product launches, sales enablement, content development, campaign research, website design and development support, cross-channel advertising, and print production.
Oversee and execute client and employee events.
Provide creative direction and align brand, creative work, and messaging with target audiences and opportunities.
Develop briefs for cross-functional teams and vendors; collaborate with creative and digital teams on integrated campaigns, positioning, brand collateral, and sales collateral.
Monitor brand integrity and consistency.
Improve efficiency through innovation, collaboration, and adoption of new technologies and platforms.
Educate executives, stakeholders, and the Marketing department on initiatives, creative best practices, creative strategy, and innovation.
Promote continuous learning and identify and execute process improvements.
Follow established policies and procedures.
Perform other duties and projects as assigned.