Marketing Manager, Brand & Sales Content

Wellfit Technologies•Irving, TX

15d•$95,000 - $120,000•Hybrid

About The Position

Wellfit is bringing its marketing function in-house, and this individual-contributor role will shape how dental and healthcare practices, DSOs, and partners see the company. The Marketing Manager’s primary internal customer is the Sales team, and the role owns the creation and maintenance of sales materials, brand messaging, targeted campaigns, social content, and conference marketing. The position offers autonomy to set priorities with input from Sales and leadership and the opportunity to build Wellfit’s in-house marketing function. The role partners closely with the Director of Commercial Success, who routes and prioritizes Sales requests. New messaging is reviewed by the Director of Commercial Success, Product, Compliance, and Legal before it reaches customers. Approved materials are maintained in a shared library, and Sales reps can personalize them using templates and AI tools. The position is hybrid, with three days per week onsite in Irving, Texas. The base salary is $95,000–$120,000, with bonus eligibility. Benefits include medical, dental, and vision coverage, generous paid time off, and a 401(k) with up to a 4% match.

Requirements

At least 4 years of B2B marketing experience in SaaS, fintech, or healthcare technology.
A portfolio demonstrating personally created sales collateral, presentations, and campaigns, with results such as open and click-through rates, leads generated, or sales influenced.
Strong writing and editing skills, including the ability to explain complex products simply.
Experience writing for different audiences and adapting voice accordingly.
Hands-on experience supporting a Sales team with materials and messaging.
Ability to work within brand and compliance guidelines while producing creative work.
Regular, practical use of AI tools in marketing work.
Interest in autonomy, ownership of day-to-day work, and setting priorities.
Flexible, collaborative working style and willingness to take on work that advances the business.

Nice To Haves

Startup or growth-stage company experience.
Experience in dental, healthcare, payments, or lending.
Conference or trade show marketing experience, including vendor and budget coordination.
Familiarity with Canva, Adobe Creative Suite, or Figma.
Experience with HubSpot, Microsoft Dynamics, or a similar CRM or marketing automation tool.
Partner, distributor, or channel marketing experience.
Experience in a regulated industry where marketing claims require review.

Responsibilities

Build and maintain a library of approved sales materials, including one-pagers, brochures, presentations, email templates, and leave-behinds.
Turn prioritized Sales requests into finished, on-brand assets with fast turnaround.
Explain Wellfit’s payment, financing, membership, ACH, and Pinless Debit offerings clearly to practice owners and office managers.
Keep sales and marketing assets current as products, pricing, and messaging change.
Manage Wellfit’s established conference process and prepare requested Sales materials and pre-event, at-event, and post-event content.
Track conference budgets, coordinate vendors, manage exhibitor requirements, and help negotiate exhibitor fees.
Support Sales in turning event conversations into follow-up meetings.
Maintain a consistent Wellfit voice across channels and assets.
Develop distinct messaging for DSOs and owner-operated practices.
Create co-marketing materials for distributors, buying groups, and referral partners.
Plan and run email campaigns and nurture sequences for defined customer segments.
Own Wellfit’s LinkedIn presence and other organic social channels, maintaining a steady publishing rhythm.
Keep website messaging and landing pages accurate and aligned with current offerings.
Report on campaign and event performance in terms of conversations and meetings, not just impressions.
Use AI tools such as Claude, ChatGPT, and Canva to produce high-quality work efficiently.
Build AI templates and prompt kits that let reps tailor approved content for specific practices while staying on-message.
Collaborate with Sales and leadership, incorporating field input and working flexibly with a fast-moving Sales team.