Marketing Manager - Apprenticeships

KnowledgeBrief
$45,000 - $50,000Remote

About The Position

KnowledgeBrief is a leadership and management training provider specializing in apprenticeship delivery, leadership development, business competency training, and professional skills development. Through a blend of apprenticeships, digital learning, workshops, coaching, and practical development programmes, we help individuals and organisations build the knowledge, confidence, and capabilities they need to grow and succeed. Our vision is to inspire the next generation of leaders through high-impact learning experiences that empower great leadership at every level. We support organisations through core leadership and management training, digital and AI upskilling, and broader organisational performance and professional development solutions. We are a values-driven organisation with a strong focus on innovation, authenticity, inspiration, and relationships, creating meaningful impact for our learners, clients, colleagues, and partners. We're looking for an experienced Marketing Manager to lead and grow our marketing function during an exciting period of growth. You'll be responsible for developing and delivering a marketing strategy that drives lead generation, strengthens brand awareness, and supports our commercial objectives. Leading a small team, you'll oversee multichannel campaigns and use data, insight, and creativity to deliver measurable results. Working closely with colleagues across Commercial, Digital, Curriculum, and Design, you'll play a key role in shaping how KnowledgeBrief engages employers, learners, and stakeholders. This is an opportunity for a strategic marketer who enjoys combining big-picture thinking with hands-on delivery and wants to make a visible impact within a growing organisation.

Requirements

  • Demonstrable experience developing and delivering successful marketing strategies
  • Strong experience in lead generation and multichannel marketing campaigns
  • Experience managing and developing marketing teams
  • Experience managing marketing activity across digital channels, including email, content, social media, SEO, SEM, and PPC
  • Strong analytical skills with the ability to define KPIs, interpret data, and make evidence-based decisions
  • Excellent communication, relationship-building, and stakeholder management skills
  • Strong commercial awareness and ability to align marketing activity with business objectives
  • Experience managing budgets, priorities, and competing marketing initiatives

Nice To Haves

  • Experience within apprenticeships, training, education, learning technology, or professional services sectors
  • Experience using marketing automation and CRM platforms
  • Experience working within a growing or scaling organisation
  • Qualification in Marketing, Business, Communications, or a related discipline
  • Membership of the Chartered Institute of Marketing or a similar professional body

Responsibilities

  • Develop and deliver a marketing strategy aligned to organisational growth objectives
  • Lead multichannel campaigns that drive lead generation, engagement, and brand awareness
  • Define and monitor marketing KPIs, using data and insight to optimise performance
  • Oversee content, digital marketing, website activity, and campaign delivery across multiple channels
  • Manage and develop a small marketing team, fostering collaboration, accountability, and innovation
  • Work closely with Commercial, Digital, Curriculum, and Design teams to maximise marketing impact
  • Identify opportunities to strengthen brand visibility, market position, and customer engagement
  • Champion the KnowledgeBrief brand across all communications and touchpoints

Benefits

  • Dedicated monthly CPD time to support your development
  • 5.6 weeks' annual leave plus bank holidays
  • Two-week company closure over Christmas and New Year
  • Company sick pay
  • Access to our Employee Assistance Programme and wellbeing support
  • Opportunities to contribute to cross-team projects and organisational growth
  • A remote-first environment with opportunities to connect in person
  • The opportunity to shape and influence the future direction of a growing marketing function
  • Meaningful work that supports learners, employers, and future leaders across the UK
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