Marketing Manager

Pollo Regio • Grand Prairie, TX

2h • $66,000

About The Position

The Marketing Manager leads the development and execution of marketing strategies across Pollo Regio restaurant locations to increase brand awareness, drive restaurant traffic, grow online sales, and strengthen customer loyalty. The role oversees marketing planning, budgeting, campaigns, digital marketing, CRM and loyalty initiatives, creative development, advertising, local store marketing, and performance analysis. It works closely with Operations, restaurant management, company leadership, and external partners to ensure marketing initiatives align with brand standards and operational capabilities and are executed consistently. The position reports to the Chief Technology Officer (CTO).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• At least 4 years of marketing experience, preferably in the restaurant, quick-service restaurant (QSR), hospitality, or multi-location retail industry.
• Proven ability to develop and execute campaigns that drive brand awareness, customer engagement, restaurant traffic, and sales growth.
• Experience leading projects and coordinating marketing teams, creative professionals, agencies, vendors, and cross-functional partners.
• Strong knowledge of digital marketing, paid advertising, social media, CRM, loyalty programs, and campaign performance reporting.
• Familiarity with Meta Business Suite, TikTok Business Center, Google Ads, Google Analytics 4, and related digital marketing tools.
• Experience with Adobe Creative Cloud or Canva for marketing materials and creative development.
• Strong leadership, organizational, communication, writing, and project management skills.
• Ability to manage multiple campaigns, priorities, deadlines, and budgets in a fast-paced business environment.
• Initiative, accountability, creativity, and a results-driven approach to marketing and business growth.
• Ability to work collaboratively with Operations, restaurant teams, and company leadership to ensure successful execution of marketing initiatives.
• Willingness to travel to restaurant locations and attend occasional marketing events as needed.

Nice To Haves

• Spanish-English bilingual skills.

Responsibilities

• Develop and manage the annual marketing calendar, campaign plans, and marketing budget to support company objectives and sales growth.
• Plan and execute promotions, new menu launches, seasonal campaigns, loyalty offers, and new restaurant openings.
• Oversee digital marketing initiatives across social media, paid advertising, the website, mobile app, email, push notifications, in-store materials, and third-party delivery platforms.
• Lead, train, and develop the marketing team, coordinating creative projects, outside agencies, vendors, and other business partners.
• Manage CRM and loyalty marketing initiatives to increase customer acquisition, engagement, retention, and repeat visits.
• Coordinate with Operations and restaurant management to ensure campaigns, promotions, and new product launches are clearly communicated and consistently executed across locations.
• Oversee development of marketing materials, including campaign messaging, graphics, photography, video, menus, signage, and digital advertising.
• Manage paid advertising campaigns through platforms such as Meta Business Suite, TikTok Business Center, and Google Ads.
• Monitor marketing performance using tools such as Google Analytics 4, Google Tag Manager, and Google Business Profile; evaluate effectiveness and identify improvement opportunities.
• Support online ordering and delivery sales through platforms such as Olo, DoorDash, Uber Eats, and other relevant channels.
• Track marketing expenditures, analyze campaign results, prepare performance reports, and recommend strategies to improve return on marketing investment.
• Coordinate local store marketing, community events, sponsorships, and promotional activities to strengthen brand presence in local markets.
• Ensure marketing activities align with brand standards, company objectives, and operational capabilities while responding to changing business needs.
• Collaborate with company leadership and cross-functional teams to support overall business growth.
• Travel to restaurant locations and attend occasional marketing events as needed.

Benefits

• Competitive pay package of up to $66,000 per year.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Vacation days and floating holidays.
• Thanksgiving and Christmas Day holidays.
• Employee food discount at stores.
• Opportunity to lead marketing initiatives for an established Texas-based restaurant brand and contribute directly to company growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager