Marketing Generalist / Marketing Manager

B2Gnow • Phoenix, AZ

20h • Remote

About The Position

B2Gnow is seeking a creative, detail-oriented Marketing Generalist / Marketing Manager to support brand awareness, lead generation, and event execution. This hands-on role contributes to visual content, digital engagement, and campaign execution across multiple channels in a fast-paced, scaling SaaS environment. The role manages social media; creates marketing assets with Canva and Adobe Creative Cloud; supports light video editing and production; assists with virtual and in-person events; and collaborates with cross-functional teams on integrated marketing initiatives.

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field.
• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva and Adobe Creative Cloud, with the ability to independently create polished, on-brand marketing assets.
• Experience with light video editing.
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools such as HubSpot, Marketo, Pardot, or Salesforce.
• Exceptional organizational and project management skills.
• Detail-oriented, with strong written and verbal communication skills.
• Ability to independently manage multiple projects in a fast-paced environment.

Nice To Haves

• Experience with Adobe Premiere Pro or similar video editing tools.
• Experience with Asana.

Responsibilities

• Own day-to-day execution of company social channels, including content scheduling, creative development, publishing, engagement, and measurement.
• Publish content promoting events, product launches, campaigns, and thought leadership.
• Track social media performance metrics and iterate content strategy to drive follower and engagement growth.
• Design polished, on-brand graphics, collateral, presentations, and campaign assets using Canva and Adobe Creative Cloud, including social posts, ads, event signage, email banners, sizzler videos, and one-pagers.
• Support light video editing and production for social content, promotional videos, webinar clips, and other short-form assets.
• Maintain visual consistency across digital and physical marketing assets.
• Assist with logistics, promotion, and execution for webinars, trade shows, conferences, and virtual events.
• Support multi-channel marketing campaigns, including email, digital ads, paid social, and website updates.
• Assist with creating landing pages, email templates, and campaign assets in marketing automation tools such as Pardot.
• Own the design, compilation, and ongoing management of the quarterly internal marketing newsletter, coordinating content across departments and ensuring a polished, on-brand final product.
• Maintain campaign calendars, track deliverables, and ensure on-time launches.
• Track and report campaign and social media metrics.
• Support data entry, list management, and segmentation in CRM and marketing automation systems.
• Identify optimization opportunities and recommend new tactics.
• Collaborate with Demand Gen, Content, Events, Product Marketing, and Sales to align on campaign priorities.
• Provide support on urgent or last-minute tasks, including campaign adjustments and event needs.

Benefits

• Competitive salary designed to reward performance.
• Nationwide medical coverage plans, including one plan with 100% employer-paid employee-only coverage.
• Employer contributions to a Health Savings Account (HSA).
• Low-cost dental and vision coverage options for employees.
• 401(k) with 100% employer match up to 4% of pre-tax salary contributions, with immediate vesting after three months.
• Employer-paid short- and long-term disability coverage.
• 20 days of PTO, 14 paid holidays, and Summer Fridays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level