Marketing Manager - Generalist
About The Position
AI Fire is a growing leader in the fire protection and life safety industry. The company has two divisions: Academy Fire, a national service provider supporting multi-location, regional/national customers’ fire protection needs via subcontracted vendors, and its sister company Impact Fire, serving local customers via trained and licensed technicians across its 50+ offices across the country. We're an acquisitive company, actively integrating new businesses into our platform, which means our marketing needs are as dynamic as our growth strategy. We're looking for a versatile, self-directed marketer who thrives on variety and wants real ownership over how our brand shows up internally and externally.
Requirements
- 5 -10 years of marketing experience, ideally in a generalist or small-team environment where you owned multiple functions
- Comfort managing outside agencies/vendors and holding them accountable to deliverables and timelines
- Experience with website management/oversight (you don't need to code, but you should be comfortable directing web strategy and content)
- Event and/or tradeshow planning experience
- Internal communications experience — you know how to write for and engage employees, not just customers
- A track record of working independently, prioritizing competing demands, and executing without a lot of hand holding
- Strong writing and project management skills
- A "no task too small, no project too big" mentality
Nice To Haves
- Experience in a multi-location, decentralized, or field-services business is a strong plus
- Experience with M&A-related rebranding or integration communications is a strong plus (but not required, we'll teach you our process)
Responsibilities
- Serve as the primary point of contact for our third-party digital marketing firm, setting priorities, reviewing deliverables, and holding the agency accountable to performance goals
- Manage and monitor social media content, primarily LinkedIn, ensuring alignment with content developed for the company blog, e-guides, and other marketing materials
- Own the strategy and content direction for company websites, coordinating updates and improvements with the agency and internal stakeholders
- Support marketing efforts across our 50+ local district offices, including local event sponsorships, community involvement, and corporate sponsorship coordination
- Serve as a marketing resource for district leadership who need collateral, guidance, or execution support
- Plan and coordinate participation in industry tradeshows, including logistics, booth materials, signage, and promotional strategy
- Support the HR and Recruiting team with any marketing collateral needed for job fairs and hiring events
- Draft internal company communications, keeping employees informed and engaged across a growing, multi-location workforce in partnership with HR and Executive team
- Develop communication plans for major company announcements, initiatives, and changes
- Lead rebranding efforts for newly acquired companies, including signage, website integration, collateral updates, and brand transition communications
- Partner with the M&A Integration team to build communication plans (internal and external) for new acquisitions
- Help newly acquired employees and customers understand and adjust to the Impact Fire brand
- Manage marketing collateral, branding consistency, and messaging across the organization
- Take on ad hoc marketing projects and initiatives as they arise. This role will evolve as the company grows
Benefits
- Base Salary - $90,000 to $120,000
- Bonus - 10% to 15%
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
