Marketing Manager - Generalist
About The Position
AI Fire is a growing leader in the fire protection and life safety industry. The company has two divisions Academy Fire a national service provider supporting multi-location, regional/national customers’ fire protection needs via subcontracted vendors and its sister company Impact Fire serving local customers via trained and licensed technicians across its 50+ offices across the country. We're an acquisitive company, actively integrating new businesses into our platform, which means our marketing needs are as dynamic as our growth strategy. We're looking for a versatile, self-directed marketer who thrives on variety and wants real ownership over how our brand shows up internally and externally. We need a marketing "athlete", someone who can run point on everything from managing our outside digital marketing agency to supporting local office event sponsorships to leading internal communications during acquisitions. This is not a role for someone who wants a narrow lane. You'll wear a lot of hats, move between strategic and tactical work in the same day, and build the marketing function's presence across a decentralized, multi-location organization. You'll thrive in this role if you're comfortable with ambiguity, enjoy being the go-to person for "who handles this?", and get energy from juggling multiple workstreams without needing heavy oversight.
Requirements
- 5 -10 years of marketing experience, ideally in a generalist or small-team environment where you owned multiple functions
- Comfort managing outside agencies/vendors and holding them accountable to deliverables and timelines
- Experience with website management/oversight (you don't need to code, but you should be comfortable directing web strategy and content)
- Event and/or tradeshow planning experience
- Internal communications experience — you know how to write for and engage employees, not just customers
- A track record of working independently, prioritizing competing demands, and executing without a lot of hand holding
- Strong writing and project management skills
- A "no task too small, no project too big" mentality
Nice To Haves
- Experience in a multi-location, decentralized, or field-services business is a strong plus
- Experience with M&A-related rebranding or integration communications is a strong plus (but not required, we'll teach you our process)
Responsibilities
- Serve as the primary point of contact for our third-party digital marketing firm, setting priorities, reviewing deliverables, and holding the agency accountable to performance goals
- Manage and monitor social media content, primarily LinkedIn, ensuring alignment with content developed for the company blog, e-guides, and other marketing materials
- Own the strategy and content direction for company websites, coordinating updates and improvements with the agency and internal stakeholders
- Support marketing efforts across our 50+ local district offices, including local event sponsorships, community involvement, and corporate sponsorship coordination
- Serve as a marketing resource for district leadership who need collateral, guidance, or execution support
- Plan and coordinate participation in industry tradeshows, including logistics, booth materials, signage, and promotional strategy
- Support the HR and Recruiting team with any marketing collateral needed for job fairs and hiring events
- Draft internal company communications, keeping employees informed and engaged across a growing, multi-location workforce in partnership with HR and Executive team
- Develop communication plans for major company announcements, initiatives, and changes
- Lead rebranding efforts for newly acquired companies, including signage, website integration, collateral updates, and brand transition communications
- Partner with the M&A Integration team to build communication plans (internal and external) for new acquisitions
- Help newly acquired employees and customers understand and adjust to the Impact Fire brand
- Manage marketing collateral, branding consistency, and messaging across the organization
- Take on ad hoc marketing projects and initiatives as they arise. This role will evolve as the company grows
Benefits
- Competitive compensation
- Pay is on a weekly cycle, every Friday
- Career Advancement Opportunities
- Competitive benefits, including healthcare, dental, vision, life insurance, paid time off and holidays
- Company paid short and long-term disability
- Immediately vested in our 401(k) company match
- Full-time employees participate in our Shared Ownership Program which offers a monetary bonus aligned to the company's long-term success.
- Exceptional guidance and support from our managers
- Collaborative culture & environment
- Opportunity to work alongside some of the best talent in the fire protection industry
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
