Marketing Manager

ZELUS • Phoenix, AZ

8h • Hybrid

About The Position

The Marketing Manager owns ZELUS’s pipeline engine and national brand. This builder role is responsible for creating an AI-powered marketing operation that generates qualified leads among owners, general contractors, and design firms, while strengthening ZELUS’s recognition in scan-to-BIM and VDC. The manager tests go-to-market strategies, measures outcomes, scales effective programs, and ends ineffective ones.

The role leads multi-channel demand generation, account-based marketing, CRM and marketing automation, brand positioning, case studies, events, website strategy, SEO, content, and thought leadership. It also integrates AI into marketing workflows, evaluates emerging channels including AI search, develops the annual marketing plan and budget tied to divisional growth targets, and reports monthly to the CEO on pipeline, spending, and return. The manager oversees agencies, freelancers, and marketing tools, and may hire as the function grows.

ZELUS is a U.S.-owned BIM and VDC consulting firm with roughly 17 years in the field, serving clients across all 50 states, including more than 20 Fortune 500 clients. Its divisions provide laser scanning and reality capture with scan-to-BIM modeling, and model coordination and VDC expertise. The position is hybrid in Phoenix, Arizona, and is exempt and salaried.

Requirements

• At least 5 years of B2B marketing experience, including at least 2 years owning lead generation and a pipeline target.
• Hands-on, daily use of AI tools for content, research, analytics, and campaign execution, supported by a portfolio.
• Proven results growing a brand and pipeline for a professional-services or technical firm.
• Strong command of a CRM and marketing automation platform, such as HubSpot or Salesforce.
• Ability to set up tracking, interpret data, and make decisions based on results.
• Clear, strong writing and sound judgment in maintaining the accuracy of technical content.
• Self-starter who moves quickly and takes ownership of outcomes.

Nice To Haves

• Experience marketing to the AEC industry, including owners, general contractors, architects, or engineers.
• Working knowledge of BIM, VDC, Revit, laser scanning, or reality capture.
• Account-based marketing experience with enterprise or Fortune 500 buyers.
• Experience managing agencies and a marketing budget.
• SMPS membership or CPSM certification.
• Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

• Build and run multi-channel demand generation through LinkedIn, paid search, email nurture, webinars, and industry events for owners, developers, general contractors, architects, and engineers.
• Use AI tools to identify target accounts, enrich contact data, score intent, and personalize outreach at scale.
• Run account-based marketing for Fortune 500 owners and major national general contractors in coordination with business development.
• Own the CRM and marketing automation stack, maintaining clean data, clear lead stages, and an effective handoff from marketing-qualified to sales-qualified leads.
• Track cost per lead, pipeline created, and win rate by channel, and reallocate budget toward revenue-producing channels.
• Sharpen ZELUS’s market positioning and communicate its scan-to-BIM and VDC services, national delivery, and experience.
• Turn project wins into case studies, before-and-after model visuals, short videos, and client testimonials.
• Increase ZELUS’s presence at industry events and associations, including speaking opportunities and awards submissions.
• Lead website strategy, SEO, and content to improve visibility for relevant buyer searches.
• Develop thought leadership for ZELUS leaders on LinkedIn and in trade press.
• Use AI in everyday marketing for content drafting, research, campaign testing, analytics, and reporting.
• Establish AI-enabled workflows that help a lean team produce at scale, with review standards for accuracy and brand voice.
• Monitor how buyers find vendors through AI search and assistants, and improve ZELUS’s visibility in those channels.
• Test marketing channels and strategies, measure results, and scale successful approaches.
• Build the annual marketing plan and budget in line with ZELUS’s growth targets by division.
• Report monthly to the CEO on pipeline, spending, and return.
• Manage agencies, freelancers, and tools, and hire as the marketing function grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed