Marketing Manager

Clearlink Technologies • Salt Lake, UT

4d • Hybrid

About The Position

Reviews.org is seeking a Marketing Manager to expand its audience reach beyond traditional SEO and diversify its revenue streams. This role focuses on growing organic reach through channels like video, email, and syndication/distribution, and developing new monetization paths for the brand. The Marketing Manager will lead a cross-functional team, collaborate with various departments, and be responsible for creating and executing a long-term marketing roadmap. This is a remote-first role, with a hybrid requirement for those within commuting distance of Salt Lake City, Utah.

Requirements

• 5+ years of digital marketing experience, including experience building channels beyond paid/organic search (e.g., video, email, or content syndication and distribution).
• A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones.
• Experience managing marketing teams and leading cross-functional collaborators.
• Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them.
• Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar).
• Experience with, or strong working knowledge of, revenue models beyond advertising (e.g., partnerships, lead generation, subscriptions, or licensing).
• Independent thinking and the ability to work with minimal direction or supervision.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• Excellent communication skills, with the ability to translate performance data into a story for executives and partners.

Responsibilities

• Own audience growth beyond traditional SEO, including building and scaling video, email, and syndication/distribution channels.
• Be accountable for the reach and traffic driven by these organic channels.
• Explore and build out new monetization paths for the brand, reducing reliance on single revenue sources.
• Set the long-term strategy for Reviews.org, including channel mix, campaigns, and priorities, in collaboration with the Managing Director.
• Prioritize the team's work against the long-term strategy.
• Build and scale channels outside of SEO (video, email, syndication, content distribution) as durable, repeatable sources of organic traffic and audience growth.
• Set baselines, targets, and a measurement cadence for each channel to ensure progress toward organic growth is visible and tied to business goals.
• Partner with editorial and SEO teams to ensure search and non-search channels reinforce each other.
• Identify and test new revenue opportunities beyond the current model (new partners, products, formats, or monetization mechanics).
• Build the business case for new revenue streams by sizing opportunities, defining success metrics, and bringing in partners for validation.
• Balance near-term revenue performance with the longer-term work of building new channels and revenue lines.
• Report on the performance and forecast-versus-actual of new revenue initiatives, and make decisions on scaling, iterating, or sunsetting initiatives.
• Lead a cross-functional marketing team (potentially spanning content, SEO, video, email, and design) with a focus on execution, growth, and development.
• Develop new marketing channels from the ground up, including crafting strategic plans, gaining stakeholder support, and executing with a dedication to iterative improvement.
• Collaborate with product, compliance, and analytics teams to shepherd initiatives through production and ensure they align with business objectives.
• Analyze market trends, customer behavior, and the competitive landscape to identify opportunities for organic reach and new revenue.
• Set a standard of excellence for the team's output and raise roadblocks early when support from other teams is needed.

Benefits

• Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 401(k) matching after two months of employment, with employer matching starting at ~3%.
• Employer-paid Lifestyle Spending Stipends for physical, financial, and emotional wellbeing expenses.
• Flexible Time Off: competitive time-off balances that accrue weekly.
• 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Generous Paid Holidays: additional flex holidays in addition to company paid holidays.
• Comprehensive Life Insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior