26026084 Enablement Program (Content Mgmt Systems) Marketing Manager
About The Position
At Bank of America, this role supports marketing programs and initiatives and owns delivery of primary components for medium-to-large products and processes. It uses analysis and problem solving to recommend improvements and solutions, and may support marketing operations such as performance, risks and controls, production audits, examinations, maintenance, and content management. The role works with business partners and applies marketing expertise and technical acumen to deliver solutions to moderate business problems. The position supports initiatives that improve content visibility across search engines and AI-powered experiences. Working with creative leads, the Marketing Manager helps ensure digital experiences are built, maintained, and published to maximize discoverability while using Adobe Experience Manager (AEM) capabilities and standards. The person develops expertise in AEM components, publishing processes, content architecture, and AI/LLM visibility requirements, while partnering with Marketing, Technology, SEO, and agency teams on daily operations and enhancements.
Requirements
- At least 4 years of marketing campaign management or project management experience.
- Ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
- Detail-oriented, with strong organizational, time-management, and prioritization skills.
- Strong relationship-management skills.
- Understanding of corporate standards, procedures, and approval processes.
- Ability to translate strategy into clear objectives, evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
- Enterprise mindset and ability to consider organization-wide impacts and prioritize accordingly.
- Excellent oral and written communication skills.
- Proficiency in Microsoft Office products, including Word, Excel, and PowerPoint.
- Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics.
- Minimum education: High school diploma, GED, secondary school, or equivalent.
Nice To Haves
- Financial services experience.
- Experience presenting to groups at all levels.
Responsibilities
- Support initiatives focused on improving AI/LLM discoverability and digital content visibility.
- Help ensure AEM pages are authored, structured, and published to support search engine and AI platform consumption.
- Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
- Gather, document, and review business and platform requirements with stakeholders.
- Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.
- Participate in user acceptance testing (UAT) and support validation of platform solutions.
- Manage global content elements and shared platform capabilities across marketing experiences.
- Coordinate publishing requests and serve as a liaison between marketing teams and publishing partners.
- Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
- Build relationships with Marketing, Technology, SEO, and agency partners to support execution.
- Support marketing program and initiative delivery, including analysis and recommendations for improvements and solutions.
Benefits
- Benefits eligibility.
- Paid time off.
- Annual discretionary incentive plan eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
