26026084 Enablement Program (Content Mgmt Systems) Marketing Manager

Bank of America • Charlotte, NC

2d • Onsite

About The Position

This role supports marketing programs and initiatives, owning delivery of primary components for medium to large products and processes. It uses analysis and problem-solving to recommend improvements and solutions, and may support marketing operations such as performance, risks and controls, production audits, exams, maintenance, and content management. The position works with business partners to define and deliver solutions to moderate business problems.

The role supports initiatives that improve digital content visibility across search engines and AI-powered experiences. Working with creative leads and partners in Marketing, Technology, SEO, and agencies, the Marketing Manager helps ensure digital experiences are built, maintained, and published to maximize discoverability while using Adobe Experience Manager (AEM) capabilities and standards. The position develops expertise in AEM components, publishing processes, content architecture, and AI/LLM visibility requirements, and supports day-to-day operations and enhancements.

The position is based at listed Bank of America locations in Boston, Massachusetts, and Pennington, New Jersey. Bank of America describes an in-office culture with role-specific flexibility and business needs determining the appropriate level of flexibility. The position is first shift and 40 hours per week.

Requirements

• At least 4 years of marketing campaign management or project management experience.
• Self-motivated, positive attitude, and ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
• Detail-oriented, with strong organizational, time-management, prioritization, and relationship-management skills.
• Understanding of the importance of corporate standards, procedures, and approval processes.
• Ability to translate strategy into clear objectives; evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
• Enterprise mindset and ability to consider impacts across the organization and prioritize accordingly.
• Excellent oral and written communication skills.
• Proficiency in Microsoft Office products, including Word, Excel, and PowerPoint.
• High school diploma, GED, secondary school, or equivalent.
• Ability to work onsite may be required in accordance with the workplace excellence policy.

Nice To Haves

• Financial services experience.
• Experience presenting to groups at all levels.
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics.

Responsibilities

• Support initiatives focused on improving AI/LLM discoverability and digital content visibility.
• Help ensure AEM pages are authored, structured, and published to support consumption by search engines and AI platforms.
• Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
• Partner with stakeholders to gather, document, and review business and platform requirements.
• Collaborate with Technology and agency teams during development, testing, implementation, and publishing.
• Participate in user acceptance testing (UAT) and validate platform solutions.
• Manage global content elements and shared platform capabilities across marketing experiences.
• Coordinate publishing requests and act as a liaison between marketing teams and publishing partners.
• Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
• Build relationships with Marketing, Technology, SEO, and agency partners to support execution.
• Support marketing operations that may include performance, risks and controls, production audits, exams, maintenance, and content management.

Benefits

• Benefits eligibility.
• Paid time off.
• Access to resources and support for employees.
• Eligibility to participate in the annual discretionary incentive plan; awards are based on individual performance and behaviors, line-of-business or group performance and contributions, and overall company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED