Marketing Manager - Strategy

Morris Group • Charlotte, NC

2d • Onsite

About The Position

The Strategic Marketing Manager owns marketing strategy and content priorities for Morris, a machine tool distribution arm of Morris Group, Inc. The role partners with leadership, sales teams, and subject matter experts to translate business goals into focused marketing programs that generate demand and help sales teams engage customers. It develops messaging and content, sets targeting and program direction, and partners with the corporate marketing team on campaign execution. The position is on-site in Charlotte, North Carolina, or Windsor, Connecticut.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• 6–8 years of progressive B2B marketing experience, including ownership of marketing plans, integrated campaigns, and business-facing content.
• Strong writing, interviewing, planning, and presentation skills, with the ability to turn technical information into clear customer benefits.
• Experience with marketing budgets, campaign analysis, CRM and marketing automation tools, sales enablement platforms, and project management systems.
• Ability to influence across teams and deliver work through shared resources without direct reporting authority.
• Ability to work in industrial environments with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions while consistently wearing required PPE.
• Ability to access all areas of the premises, sit for prolonged periods, frequently use hands and arms, and bend, twist, stoop, reach, and lift moderate-to-heavy materials up to 50 lbs. with assistance from equipment or other employees.
• Required vision abilities include close and distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Ability to work responsibly and professionally at dynamic job sites involving tight timelines, changing priorities, and interaction with customers and team members.

Nice To Haves

• Experience in manufacturing, industrial distribution, machine tools, technical products, or another complex B2B environment.

Responsibilities

• Develop annual marketing strategy and quarterly plans aligned with revenue goals, priority offerings, target industries, and customer needs.
• Define audiences, value propositions, campaign objectives, and success measures with leadership and sales.
• Prioritize marketing initiatives and establish briefs, schedules, and content requirements for shared services.
• Set outbound campaign strategy, audience targeting, messaging, offers, and content direction across email, paid media, direct outreach, and other relevant channels.
• Develop campaign copy and briefs, coordinate reviews, and partner with shared services on production, deployment, and optimization.
• Build a content plan addressing customer questions and supporting consideration of the business unit’s products, services, and capabilities.
• Create website content, case studies, articles, application stories, videos, and educational materials with subject matter experts.
• Partner with corporate digital resources on search visibility, conversion opportunities, and content performance, and maintain accurate, current messaging.
• Own the sales enablement library, including content priorities, organization, accuracy, feedback, and ongoing maintenance.
• Define objectives for open houses and trade shows, including messaging, demonstrations, presentation topics, and supporting content with subject matter experts.
• Partner with sales on pre-event outreach, lead qualification, and follow-up; evaluate results and recommend future participation.
• Work with corporate reporting resources to track campaign performance, lead quality, event outcomes, content engagement, and sales enablement use.
• Manage the approved marketing budget and present performance and investment recommendations to leadership.
• Perform related duties as required.

Benefits

• Competitive starting salary.
• Market-competitive comprehensive health benefits, including a zero-premium medical plan offering, vision, dental, and company-paid life insurance.
• 3+ weeks’ vacation to start.
• 10 company-paid holidays.
• 401(k) retirement plan with company contribution.
• Tuition reimbursement.
• Employee appreciation events and perks.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level