Marketing Manager - Oceana Palms

Marriott Vacations Worldwide•Riviera Beach, FL

About The Position

The Marketing Manager oversees day-to-day marketing workforce activities and develops the competence and performance of marketing executives through delegation and management practices, including recruiting, training, motivating, coaching, conflict management, and performance management. The role analyzes reports and data to monitor tour flow and team performance, develops and implements solutions to increase tour generation, and communicates marketing strategies to the sales force while maintaining relationships with sales management. The position develops and executes marketing strategies and programs, including plans, budgets, site goals, and forecasts; identifies production trends and implements corrective actions; and uses individual and team performance reports to guide activity. It also builds working relationships with sales management, resort operations, hotel linkage, and outside vendors where applicable. The manager leads and develops associates through meetings, performance reviews, coaching, recognition, training, development plans, and accountability measures. Additional duties include overseeing work practices and policies, supporting selection processes, developing compensation plans, following applicable marketing regulations, preparing for management meetings, and managing marketing collateral and supplies. The role requires close contact with the public in sales and marketing situations, travel of 20% to 50%, and willingness to work weekends and holidays as business needs require.

Requirements

High school diploma or GED, or two years of equivalent work experience.
At least two years of experience in a similar position.
Proficiency in reading and writing English; an additional language is required for certain positions.
Strong communication and customer service skills for working closely with the general public in sales and marketing situations.
Willingness to adapt to different cultural contexts based on location.
Willingness to travel 20% to 50% of the time.
Willingness to work weekends and holidays as required by business needs.

Responsibilities

Manage the day-to-day activities and performance of the marketing workforce through delegation, recruiting, selection, training, motivation, coaching, conflict management, and performance management.
Analyze data and reports to monitor tour flow and individual, team, and unit performance.
Develop and implement solutions and strategies to increase tour generation and meet or exceed budgeted production.
Develop marketing plans that address budgets, site goals, forecasts, and appropriate activities.
Coordinate with marketing operations and other site marketing programs on initiatives to increase channel production.
Identify production trends and implement solutions when results are below budget expectations.
Use individual and team performance reports to assess production and communicate results.
Build and maintain relationships between sales management and marketing, and communicate eligibility requirements, participation details, marketing information, and strategy to the sales force.
Build partnerships with resort operations, hotel linkage, and OPC vendors where applicable.
Prepare for and conduct team meetings; measure performance against goals and hold associates accountable.
Provide individual coaching and mentoring, recognize and reward performance, and motivate associates to improve production.
Observe associates to identify strengths and development opportunities, including through ride-alongs, shadowing, and monitoring.
Provide on-call support to associates when not on site.
Review sales and marketing best practices and use them to train and coach associates.
Conduct formal performance reviews and create individual development, career path, and promotion development plans.
Manage performance, including developing performance plans and applying progressive discipline when needed.
Respond to associates' work-related and non-work-related needs, questions, and issues, and mediate conflict within or between teams.
Monitor and amend standard practices as needed; deliver and coordinate training programs.
Develop and review policies and procedures for workflow, lead distribution, rewards, recognition, and discipline, and promote understanding of applicable procedures.
Participate in selection processes, including interviewing, and develop compensation plans for marketing teams.
Understand and comply with state and federal regulations governing marketing activity, including applicable state marketing requirements and the national Do Not Call registry.
Update plans and actions in preparation for management meetings.
Order, stock, track, and replenish marketing collateral and supplies.
Perform other duties as assigned.