Marketing Manager

Ampcus Inc. • New York, NY

2h • Onsite

About The Position

Client is seeking a Senior Social Strategist to drive repeatable, breakthrough social constructs that can scale across Client brand and retail campaigns. In this role, the individual will take the lead in planning, developing, executing and optimizing compelling social media campaigns for Client brand and retail campaigns. Our ideal candidate possesses a high bar for global brand development, social strategy, qualitative and quantitative measurement tools. They also have a strong pulse on social media landscapes including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube and Snap, driving long-term strategy and creating engaging content that drives brand and business results. The ideal candidate will have a mix of marketing, editorial, retail, relationship management and organizational skills. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns.

Requirements

• Excellent communication and collaboration skills, allowing the individual to work effectively with multiple stakeholders across various teams.
• Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns.
• Skilled writer with excellent communication skills, strong project management skills, and an eye for details and creative.
• Experience using data and metrics to drive improvements.
• Experience defining marketing strategy and executional excellence.
• Experience driving direction and alignment with cross-functional teams.
• Flexible, responsive, proactive with a can-do attitude.

Nice To Haves

• BA or BS in relevant discipline.
• 7-10 years relevant experience in social media.
• Advanced knowledge of social media platforms, scheduling software and extracting metrics.
• A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.

Responsibilities

• Own strategy and content production for Client brand and retail social campaigns across Meta, TikTok, Snap and YouTube.
• Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life across key SMAs.
• Project manage social content production campaigns including managing external agencies, partners and cross-functional teams.
• Own social marketing metrics, goals, and KPIs to measure and track business result to the leadership team and broader organization.
• Strategically support business and contract negotiations.
• Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media and analytics teams to scale brand campaigns.
• Research and identify innovative opportunities within new and existing social platforms, production models and formats to drive efficiencies in reaching existing and new customers.
• Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior