Marketing Manager (Senior Marketing Manager)

US Tech Solutions • Woonsocket, RI

1h

About The Position

The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include: Lead the development of annual marketing plan(s) that will support the acquisition and retention. Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction. Lead the development of media strategy in partnership with media partners and agency partners. Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies. Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers. Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness. Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations. Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell. Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.). Ability to effectively influence different partners across the organization (merchandising, marketing and digital). Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes. Ideally has a deep background in at least one of these areas: Performance Marketing - Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality customers. Digital Marketing - Strong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targets. Media Planning - Ability to develop media spend and pacing estimates, report on results and re-optimize based on results. Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed.

Requirements

• 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 1 year of leadership experience
• High school diploma required

Nice To Haves

• 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
• 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
• 1+ years of brand or category management experience a plus
• Digital and store marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
• Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
• Self-motivated and creative problem solver
• Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs.
• History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed.

Responsibilities

• Lead the development of annual marketing plan(s) that will support the acquisition and retention
• Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
• Lead the development of media strategy in partnership with media partners and agency partners
• Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
• Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
• Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
• Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
• Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
• Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
• Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
• Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED