Senior Marketing Manager

Terrafirma Foundation Repair Inc•Portland, OR

4h•$100,000 - $135,000•Hybrid

About The Position

TerraFirma is a family-owned, values-driven company experiencing significant growth, aiming to increase revenue from $45M to $100M by 2030 across Oregon, Washington, and Idaho. The company is expanding deliberately, with a current focus on a Boise expansion. This role is pivotal in driving that growth, leading all aspects of marketing including strategy, demand generation, brand management, and budget oversight. The position comes with a substantial budget of approximately $3.5M and the opportunity to build and lead a marketing team. This is a "builder's seat" focused on creating and scaling the marketing function rather than maintaining an existing one, offering significant ownership and direct impact.

Requirements

5+ years in marketing with real budget ownership, including managing paid media spend and reporting on ROI / cost-per-lead.
Demonstrated demand-generation experience — experience running lead-gen programs and ability to speak to the numbers behind them.
People-leadership experience, or clear readiness to lead a small team.
Fluency with marketing analytics — ability to build and defend own reporting.
Comfort partnering closely with a sales organization and being measured on downstream revenue, not just impressions.

Nice To Haves

Home-services, contractor, or other high-volume local lead-gen background (foundation repair, roofing, HVAC, home improvement, etc.).
Experience marketing across multiple locations or expanding into new markets.
Hands-on with the modern stack — Google Ads, Meta, LSAs, GA4, CRM/lead systems, and AI-assisted marketing tooling.

Responsibilities

Lead marketing end to end — strategy, demand generation, brand, and budget.
Own the full marketing portfolio across every TerraFirma market.
Manage demand generation & lead flow through paid search, paid social, Local Services Ads, SEO, and organic channels, against clear cost-per-lead and lead-quality targets.
Oversee field & local marketing efforts, including direct mail, home shows, and community events across Portland, Roseburg, Vancouver, Olympia, and Boise.
Manage traditional media (radio, TV, OTT/streaming) performance, ensuring it is measured rather than assumed.
Optimize website & conversion through landing pages and CRO to turn traffic into booked appointments.
Manage reputation & brand, including review management and ensuring a consistent brand presence across all markets and channels, upholding TerraFirma brand standards and F.I.R.M. values.
Ensure marketing-to-sales alignment, including clean lead handoff into i360, shared definitions of a qualified lead, and closed-loop reporting.
Manage agencies and vendors, including selection, direction, and accountability for results.
Set marketing budget allocation across channels and markets, track pace and ROI, and own the return.
Set priorities, coach, and develop a direct report, and build the marketing team as the function scales.
Market across a multi-market footprint (OR / WA / ID), supporting expansion into new territories.