Marketing Manager

Manulife • Boston, MA

7d • $92,475 - $160,290 • Hybrid

About The Position

We're looking for a new Marketing Manager for our Global Wealth & Asset Management (GWAM) business to coordinate, develop and implement integrated U.S. Retail marketing campaigns across multiple asset classes, distribution channels, and media to support intermediary sales efforts.

Requirements

• Bachelor's Degree is required.
• 3-8 years of proven experience in a marketing manager or account management role.
• Experience in asset management, retirement, mutual fund industry, and/or investment industry is highly desired.
• Knowledge of industry, markets, investments and investment concepts
• Excellent interpersonal and prioritization skills, including the ability to meet deadlines
• Capacity to work in a fast-paced, often changing environment.
• Excellent communication and presentation skills
• Creative and innovative problem solver with a solution-oriented approach.
• Ability to build and maintain positive relationships at all levels of the organization
• Demonstrated experience handling internal and external client relationships.
• Ability to work independently and collaborate within a team environment.
• Ability to persuade, handle time, prioritize effectively and be results oriented.
• Familiarity with AI-powered tools and a willingness to adopt new technologies to improve productivity, collaboration, and marketing outcomes.

Nice To Haves

• Ad or digital agency experience is a plus.
• Series 6 or 7 is beneficial but not required

Responsibilities

• Coordinate and implement marketing materials/campaigns to support products and programs on time and within budget.
• Research, gather, and disseminate information for projects
• Write and present integrated marketing plans that support sales efforts and generate repeatable results.
• Recommend and develop appropriate communication vehicles for achieving marketing objectives
• Work with other departments to source information and data for projects across media (digital, print, email, etc.)
• Develop and maintain relationships across all departments, including sales, product, legal, compliance, and where applicable, external advisors and distributors.
• Collaborate with product management, internal and external sales management to ensure alignment of efforts.
• Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current market conditions.
• Manage the development of materials for new and existing products and programs including advertising, sales brochures, sales ideas, e-mails, web, direct mail and training pieces ensuring materials support business and marketing strategies.
• Manage operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement.
• Creatively and effectively manage all media to drive marketing campaigns
• Track ROI, evaluate campaign success using analytics.
• Create, track and manage budgets for areas of oversight
• Develop and deliver effective presentations to key stakeholders.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
• full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level