Marketing Manager

Agropur • Eden Prairie, MN

1d • Onsite

About The Position

The Marketing Manager champions marketing and communications activities and strategies for assigned business segments, managing and developing all facets of the segment’s marketing operations program independently or with other marketing team members. The role is based in Eden Prairie, Minnesota, and includes coordinating across departments to deliver marketing initiatives and support business growth.

Requirements

• Bachelor’s degree in Marketing or a related field; an equivalent combination of education and/or experience will be considered.
• At least five years of marketing communications and project management experience.
• Working knowledge of Adobe Creative Suites.
• Food manufacturing marketing experience.

Responsibilities

• Manage the business unit’s integrated marketing communications program, including white papers, technical bulletins, presentations, press releases, advertising campaigns, tradeshows, conferences, events, and promotional gifts.
• Manage new product launches from research through launch and reporting.
• Research market trends and recommend new products, marketing tactics, and opportunities for growth.
• Provide timely measurement reports to the VP Marketing and Creative and other designated leaders.
• Serve as the marketing point of contact for the assigned business segment and coordinate with Research & Development, Finance, Strategic Sourcing, Sales & Operations Planning, and Production.
• Prepare yearly marketing plans, long- and short-term strategies, and benchmark studies for the assigned segment.
• Schedule, create, distribute, and maintain marketing tools such as email campaigns, webinars, online videos, and social media channels.
• Analyze and communicate marketing metrics to relevant sales participants and management team members.
• Segment and manage contact lists where applicable.
• Manage and attend cross-functional tradeshow programs, including planning, booth design, promotion, attendance, invitations, logistics, and budget.
• Research market trends and responses to promotional activities and recommend strategy adjustments.
• Evaluate the performance and positioning of assigned products and competitors’ products to identify opportunities and threats.
• Manage and help direct advertising creative, ensuring programs stay on schedule and campaigns support company priorities.
• Collaborate with the Creative Manager on internal and external creative marketing projects.
• Provide detailed guidance for project requests to the creative team, Human Resources, Research & Development, or Communications.
• Suggest newsworthy content and editorial ideas to the Content Writer/Strategist for assigned businesses.
• Present and summarize weekly creative direction to team members and the Director.
• Authorize marketing surveys to gather information about the viability of proposed promotional projects.
• Prepare the annual department budget, authorize expenditures, track project costs, and control expenses.
• Report progress and track invoices and expenses against budget.
• Function as executive producer for film, videotape, and web projects.
• Provide photography and video support as needed.
• Negotiate and propose contract agreements with third-party vendors.
• Dual-manage one full-time tradeshow and event coordinator.

Benefits

• Medical, dental, vision, life, and short- and long-term disability insurance.
• 401(k) with 7% company contributions.
• Three weeks of paid time off.
• Paid holidays and two floating holidays.
• Paid parental leave.
• Advancement opportunities.
• Competitive and comprehensive compensation and benefits package focused on physical, financial, and emotional health.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager