Marketing Manager

Ingenius Prep•Toronto, ON

23d•Hybrid

About The Position

InGenius Prep, founded by law students at Harvard and Yale, has grown into a global organization specializing in helping students gain admission to top U.S. colleges and graduate programs. The team includes former admissions officers from many of the most selective institutions, providing students with unparalleled guidance and insight. The company is fast-paced, collaborative, and growth-oriented, where team members are given ownership and the opportunity to make a meaningful impact and advance. The primary focus is assisting students in applying to U.S. Colleges and Graduate schools. As a Marketing Manager, you will drive lead generation and grow the brand presence across both online and offline channels.

Requirements

Strong written and verbal communication skills
Fluency in Mandarin and English
Strong public speaking and presentation abilities
Excellent time management and organizational skills
A proactive, self-motivated, and results-driven mindset
Creativity and a strong sense of aesthetics
Proficiency with social media and digital marketing platforms
Prior marketing experience (internships, campus involvement, or professional experience)
An understanding of current marketing trends and best practices

Responsibilities

Develop and execute marketing strategies to generate qualified leads
Manage full-cycle marketing campaigns from planning to execution
Organize and oversee marketing events (webinars, presentations, networking events)
Create and localize marketing materials for your target market
Build partnerships with schools, organizations, and industry stakeholders
Attend and represent the company at industry events and networking opportunities
Allocate and manage marketing budgets effectively
Track and analyze campaign performance, optimizing for results
Collaborate with sales teams to support student enrollment