Manager, Marketing

The Andersons, Inc.•Maumee, OH

About The Position

Manage all brand marketing and new product development strategies and implementation activities for assigned business lines (brand portfolio) to meet business goals. Serve as the primary interface between the business, commercial teams, and Marketing & Communications—ensuring marketing resources are deployed intentionally, efficiently, and in alignment with business priorities. Proactively assess business needs and translate them into clear, actionable marketing strategies and annual plans. Develop and oversee enterprise, segment, and product-level marketing strategies balancing near-term commercial needs with long-term brand and growth objectives. Drive annual marketing planning, prioritization, and budget alignment in close partnership with Director Marcomm. Ensure consistent, differentiated brand positioning across all channels, audiences, and touchpoints. Establish messaging frameworks and campaign briefs that guide execution across digital, CRM, and traditional channels. Partner with the Digital Marketing Manager to define campaign objectives, target audiences, value propositions, and success metrics. Ensure campaigns are aligned to commercial priorities and supported with the right tools, content, and enablement materials. Lead, coach, and develop marketing professionals, ensuring clarity of roles, accountability, and high performance. Set expectations for collaboration, service orientation, and measurable business impact. Use market intelligence, customer insights, and performance data to shape marketing direction and guide prioritization decisions. Continuously refine plans based on results, changing business needs, and emerging opportunities.

Requirements

Bachelor’s Degree required, preferably in a business or marketing field
5-7 years’ relevant experience required
Familiarity with complex forecasting, planning and financial models
Knowledge of Customer Relationship Management platforms preferred
Experience with relational database management and report generation tools

Nice To Haves

Knowledge of Customer Relationship Management platforms

Responsibilities

Manage all brand marketing and new product development strategies and implementation activities for assigned business lines (brand portfolio) to meet business goals.
Serve as the primary interface between the business, commercial teams, and Marketing & Communications—ensuring marketing resources are deployed intentionally, efficiently, and in alignment with business priorities.
Proactively assess business needs and translate them into clear, actionable marketing strategies and annual plans.
Develop and oversee enterprise, segment, and product-level marketing strategies balancing near-term commercial needs with long-term brand and growth objectives.
Drive annual marketing planning, prioritization, and budget alignment in close partnership with Director Marcomm.
Ensure consistent, differentiated brand positioning across all channels, audiences, and touchpoints.
Establish messaging frameworks and campaign briefs that guide execution across digital, CRM, and traditional channels.
Partner with the Digital Marketing Manager to define campaign objectives, target audiences, value propositions, and success metrics.
Ensure campaigns are aligned to commercial priorities and supported with the right tools, content, and enablement materials.
Lead, coach, and develop marketing professionals, ensuring clarity of roles, accountability, and high performance.
Set expectations for collaboration, service orientation, and measurable business impact.
Use market intelligence, customer insights, and performance data to shape marketing direction and guide prioritization decisions.
Continuously refine plans based on results, changing business needs, and emerging opportunities.