Marketing Manager

Volpe Enterprises•North Wales, PA

12d•Onsite

About The Position

Volpe Enterprises, Inc. is a family-owned and operated company founded on our motto: Quality, Honesty, & Integrity. Following this motto has led us to success in our industry since 1970. The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness, generate qualified leads, and support company growth. This role oversees campaigns across digital and traditional channels, manages marketing performance, and collaborates closely with sales, creative, and operations teams to ensure alignment with business goals. This role requires strong leadership, strategic thinking, and the ability to analyze data while managing multiple marketing initiatives.

Requirements

Strong leadership
Strategic thinking
Ability to analyze data
Ability to manage multiple marketing initiatives
Regular attendance, punctuality, and adherence to company policies and procedures.
Operate safely in all conditions.

Responsibilities

Manage digital marketing efforts, including website strategy (UX, content, and conversion optimization), SEO, paid search, display, and social media advertising
Define target audiences and craft compelling messaging that resonates with ideal customers and drives engagement
Conduct ongoing market, competitor, and customer analysis to inform strategy and identify growth opportunities
Manage traditional advertising channels, including radio, billboards, truck branding, and yard signage, ensuring strong brand recognition.
Analyze and report on marketing performance using Google Analytics and CRM data to evaluate ROI
Monitor marketing budgets, including forecasting, spend tracking, and ROI analysis.
Provide leadership and development for designated marketing team members to drive growth initiatives
Meet and exceed performance goals.
Ensure regular attendance, punctuality, and adherence to company policies and procedures.
Operate safely in all conditions.
Perform additional duties and projects as assigned.