Marketing Manager, US Customer

eBay•Toronto, ON

12d•CA$85,600 - CA$114,300

About The Position

We are seeking a highly analytical and customer-focused Marketing Manager to join our team. This role sits at the critical intersection of data, customer experience, and business strategy. The ideal candidate will be a strategic problem solver who has deep analytical skills. They will turn data into clear, actionable marketing strategies that improve customer health and drive measurable business results.

Requirements

3-5 years of shown experience in marketing and / or consulting, focused on CRM / multi-channel communications , customer strategy, or performance analysis.
Strong analytical skills with the ability to interpret data, perform quantitative analysis, and derive meaningful insights (analytical + critical thinker; includes both math skills and ability to draw insights from data).
Deep expertise in CRM platforms and customer lifecycle strategy.
Excellent communication skills, with experience presenting to and influencing senior partners
Demonstrated customer-centric mentality with a passion for improving customer experiences
Ability to balance critical thinking with hands-on execution
Self-motivated with a track record of setting and achieving ambitious goals.
Bachelor's degree or equivalent experience in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

Responsibilities

Analyze customer performance metrics, engagement health, and customer health indicators (e.g., list health, category performance cuts, etc.) to identify trends, risks, and untapped opportunities for growth and retention.
Translate data and insights into clear, digestible, and actionable recommendations that drive strategic decision-making.
Conduct opportunity sizing and hypothesis building for new initiatives and campaigns.
Develop benchmark definitions and A/B test builds to measure the efficiency of all customer-facing initiatives.
Demonstrate a strong customer-centric approach, acting as the voice of the customer to understand and represent their needs and problems.
Own and build campaigns, from conceptualization and requirement gathering to performance assessment.
Develop clear, concise, and actionable requirements, AI prompts, and creative briefs.
Manage intake of partner requests, coordinate dependencies and communicate clearly and efficiently with partner teams and collaborators.
Communicate findings and recommendations optimally to diverse audiences, using data visualization and storytelling to influence outcomes.
Present to and influence partners with compelling data-driven arguments.