Marketing Manager, Toy Marketing

Mattel•East Aurora, NY

1d•$110,000 - $125,000•Onsite

About The Position

Work in collaboration with the Senior Marketing Manager to lead the infant toy portfolio strategy, pricing, product development pipeline, and global marketing initiatives for the Fisher-Price Infant business.

Requirements

6+ years (4 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
Project management experience managing complex product development timelines
Experience in category management, product marketing, or product development
Experience partnering with design, engineering, and manufacturing teams
Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
Product strategy & roadmap experience with ability to define toy segments, pricing ladders, and innovation cycles
Retail/channel knowledge with ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
Business & financial management with strong grasp of SKU productivity, margin targets, and overall toy category P&L
Financial acumen with experience managing financial targets at the brand or category level
Communication skills: excellent at storytelling, presentations, and influencing senior leadership
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

Nice To Haves

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

Responsibilities

Develop toy strategy by segment
Manage toy pricing architecture and competitive positioning
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles
Own consumer/play insights specific to infant toy usage, developmental play patterns, and parent needs
Lead product development from concept to shelf in partnership with design, engineering, packaging, and cross-functional teams
Partner with leadership and regional commercial teams in gaining buy-in to global product strategies at all levels
Own toy business performance (revenue, margin, SKU productivity, and category P&L)
Monitor competitive trends, consumer insights, and category opportunities to support innovation and growth
Manage and develop Associate Marketing Manager, providing coaching, prioritization, and leadership across key business initiatives