Associate Manager, Toy Marketing - Minecraft
About The Position
The Opportunity: We are currently seeking an Associate Manager, Toy Marketing on the Action Figures Global Brand Marketing Team. On the Action Figures Global Brand Team, we oversee the global brand strategy, developing and managing the toy line, spearheading marketing plans, and partnering with external stakeholders. The Associate Manager, Toy Marketing will play an important role in setting global brand strategies and managing product development for regional teams to execute globally. Working alongside the Manager and cross-functional teams, the Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs that are delivered within budget and scalable across global retail and ecommerce. Minecraft is one of the most influential and globally recognized franchises in gaming and entertainment, with a massive fan community and a strong presence in toys and consumer products. We are looking for a creative and strategic Associate Manager to help drive global toy product development and marketing initiatives for this ever evolving and culturally impactful brand.
Requirements
- 5+ years (2 years with MBA) experience in marketing, preferably in product development
- Experience with company/product/marketing that is rooted in consumer trends
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups
- Highly organized, independent and detail oriented with strong follow up skills
- Strong time management, planning and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
Responsibilities
- Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
- Manage operational activities for marketing purposes including coordinating sample shipments, maintaining marketing materials and assets, and supporting cross-functional team needs to ensure smooth day-to-day brand management operations.
- Manage the toy product line P&L and partner with cross-functional teams to help drive profitability, informed decision-making, and overall business growth.
- Ensure all brand marketing projects are supported by business strategy, objectives and insights
- Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
- Communicate regularly with regional teams and lines of business to ensure needs are being met
- Prepare for and deliver presentations that convey a strategic message to large audiences
- Present with confidence to drive brand strategy and products
- Translate brand strategy into campaigns, content, and activations
- Brief and develop marketing assets by working with external agency partners
- Help develop global marketing campaigns for execution at a local level
- Monitor key trends, brands and competitors’ performance in all markets
Benefits
- competitive total pay programs
- comprehensive benefits
- resources to help empower a culture where every employee can reach their full potential
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
