Sr Associate, Toy Marketing - Barbie

Mattel•El Segundo, CA

About The Position

The Sr Associate will collaborate on toy portfolio management, assisting with strategy and the product development pipeline. The role involves supporting the day-to-day management of product segments and acting as a point of contact for brand inquiries and information dissemination. This position will collaborate with the Senior Manager to support the development and maintenance of key product line tools and documents, contribute to business strategies, objectives, and insights, and assist in P&L management. The role requires close collaboration with cross-functional partners (Product Design, Packaging, Development, etc.) to support the delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights. The Sr Associate will also collaborate with the manager to support the development of global product strategies and help drive alignment across internal partners and key markets, assist in managing margin targets and line plans from initiation to completion, and prepare and support the delivery of presentations that communicate strategic direction to internal stakeholders. Additionally, the role supports product lifecycle management, partnering with supply planning, demand planning, retail, and commercial teams, contributes to global business reporting and analysis, and supports the development of creative briefs and provides product inputs for marketing initiatives. The Sr Associate will also monitor key trends, brands, and competitor performance across markets, providing relevant insights.

Requirements

2+ years relevant work experience in marketing, preferably in product development, CPG or toy companies, ideally with exposure to retail buyer dynamics.
Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
Excellent time management, planning and project execution skills.
Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
Ability to synthesize data and pull insights to create recommendations.
Effective interpersonal skills with the ability to build solid collaborative relationships with cross-functional teams (i.e. design, commercial, and development etc.).
Strong PowerPoint creation and presentation skills; advanced Excel skills including data analysis and reporting; proficient in Outlook and Word.

Responsibilities

Support the day-to-day management of the product segment(s) and act as point of contact for brand inquiries and dissemination of brand information.
Collaborate with the Senior Manager to support development and maintenance of key product line tools and documents; contribute to business strategies, objectives, and insights; assist in P&L management.
Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to support delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights.
Collaborate with manager to support development of global product strategies and help drive alignment across internal partners and key markets.
Assist in managing margin targets and line plans from initiation to completion, ensuring smooth handoff to commercial teams.
Prepare and support delivery of presentations that communicate strategic direction to internal stakeholders.
Support product lifecycle management, partnering with supply planning, demand planning, retail, and commercial teams.
Contribute to global business reporting and analysis.
Support development of creative briefs and provide product inputs for marketing initiatives.
Monitor key trends, brands, and competitor performance across markets, providing relevant insights.