Marketing Manager, Subscriber Growth
About The Position
The San Francisco Standard is seeking a Marketing Manager to lead consumer marketing and subscription growth. This role is central to the subscriber funnel, focusing on attracting new readers, converting them to paying members, and ensuring long-term engagement. The ideal candidate will combine creative thinking with operational efficiency and be motivated by the challenge of growing a consumer subscription brand in a competitive media market. This position reports to the Head of Growth and involves close collaboration with editorial, product/engineering, and design/visual teams. The company values diversity and inclusion and encourages applications from individuals of all backgrounds.
Requirements
- Experienced marketer with 2–4 years in growth, lifecycle, or consumer marketing — ideally in media, subscription, or DTC businesses.
- Proven track record of owning email, paid media, and CRM marketing, with hands-on experience building segmented campaigns and automated lifecycle flows.
- Data-driven decision-maker who knows how to read a funnel, identify drop-off, and run tests that actually move the needle.
- Strong writer and communicator — you can craft a compelling subject line and a clear performance report with equal ease.
- Creative problem-solver with a low ego and high ambition; comfortable operating with autonomy in a fast-moving, resource-conscious environment.
- Genuinely excited about local journalism, San Francisco, and the mission of building a sustainable, reader-supported news organization.
Responsibilities
- Own growth marketing strategy and execution, aligning with editorial, product, and revenue teams to drive measurable growth in site traffic, free-to-paid conversion, and subscriber retention.
- Lead end-to-end campaign operations — from concept and copywriting through launch, reporting, and optimization — across email, social, paid, and owned channels.
- Help lead and manage projects against allocated marketing budget, optimizing spend to lower cost-per-acquisition and increase subscriber lifetime value.
- Drive subscriber lifecycle marketing, including onboarding, engagement, and win-back programs that reduce churn and deepen reader loyalty.
- Comanage marketing calendar and coordination across competing priorities — special coverage moments, promotional campaigns, product launches — to ensure a balanced, high-impact schedule.
- Develop and test acquisition campaigns that grow our audience through organic and paid channels, with a sharp eye on what converts readers into subscribers.
- Manage full campaign lifecycle and orchestration - from launch to reporting/analysis and distilling key insights for optimization and continuous improvement.
- Establish and evolve processes, tools, and tactics for growth marketing, including thoughtful use of AI and automation alongside human-led creativity.
Benefits
- Salary range: $100K–$120K
- Stock options program for full-time employees
- 401k with company match
- Comprehensive medical, dental, and vision insurance
- Flexible paid time off and unlimited sick days
- Paid parental leave
- Professional development and training opportunities, including an employee Learning Fund
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
