Marketing Manager, Subscriber Growth

The San Francisco Standard • San Francisco, CA

6d • Hybrid

About The Position

The San Francisco Standard is seeking a Marketing Manager to lead consumer marketing and subscription growth. This role is central to the subscriber funnel, focusing on attracting new readers, converting them to paying members, and ensuring long-term engagement. The ideal candidate combines creativity with operational efficiency and is motivated by growing a consumer subscription brand in a competitive media market. This position reports to the Head of Growth and collaborates with editorial, product/engineering, and design/visual teams. The San Francisco Standard values diversity and inclusion and encourages applications from all backgrounds.

Requirements

• Experienced marketer with 2–4 years in growth, lifecycle, or consumer marketing — ideally in media, subscription, or DTC businesses.
• Proven track record of owning email, paid media, and CRM marketing, with hands-on experience building segmented campaigns and automated lifecycle flows.
• Data-driven decision-maker who knows how to read a funnel, identify drop-off, and run tests that actually move the needle.
• Strong writer and communicator — you can craft a compelling subject line and a clear performance report with equal ease.
• Creative problem-solver with a low ego and high ambition; comfortable operating with autonomy in a fast-moving, resource-conscious environment.
• Genuinely excited about local journalism, San Francisco, and the mission of building a sustainable, reader-supported news organization.

Responsibilities

• Own growth marketing strategy and execution, aligning with editorial, product, and revenue teams to drive measurable growth in site traffic, free-to-paid conversion, and subscriber retention.
• Lead end-to-end campaign operations — from concept and copywriting through launch, reporting, and optimization — across email, social, paid, and owned channels.
• Help lead and manage projects against allocated marketing budget, optimizing spend to lower cost-per-acquisition and increase subscriber lifetime value.
• Drive subscriber lifecycle marketing, including onboarding, engagement, and win-back programs that reduce churn and deepen reader loyalty.
• Comanage marketing calendar and coordination across competing priorities — special coverage moments, promotional campaigns, product launches — to ensure a balanced, high-impact schedule.
• Develop and test acquisition campaigns that grow our audience through organic and paid channels, with a sharp eye on what converts readers into subscribers.
• Manage full campaign lifecycle and orchestration - from launch to reporting/analysis and distilling key insights for optimization and continuous improvement.
• Establish and evolve processes, tools, and tactics for growth marketing, including thoughtful use of AI and automation alongside human-led creativity.

Benefits

• Salary range: $100K–$120K
• Stock options program for full-time employees
• 401k with company match
• Comprehensive medical, dental, and vision insurance
• Flexible paid time off and unlimited sick days
• Paid parental leave
• Professional development and training opportunities, including an employee Learning Fund

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed