Marketing Manager Segment - PCC

Connection•Merrimack, NH

1d•$97,000 - $125,000

About The Position

Lead. Innovate. Make Your Mark on Public Sector Marketing. Are you a strategic thinker with a passion for driving bold, data-driven marketing? Ready to take the reins and create the future of marketing for public sector clients? At Connection, we’re looking for a dynamic leader to join us as our next Segment Marketing Manager—and we want you to set the pace. In this pivotal role, you’ll own and lead the entire marketing strategy for our State & Local Government and Education (SLED) segment. You won’t just enable sales teams—you’ll architect and execute high-impact programs and campaigns that accelerate our growth and elevate our brand. Your insights and innovation will shape the way we connect with key audiences and drive measurable success across revenue, market share, and beyond. You’ll collaborate closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement. If you’re energized by the opportunity to lead, innovate, and see your work move the needle, this is your moment.

Requirements

Bachelor's degree in Marketing, Business or similar with 9-12 years relates experience.
Translate leadership business strategies into comprehensive segment marketing plans
Manage annual marketing budgets of $1M+
Proficient in measuring, analyzing, adjusting and reporting on marketing performance
Working knowledge of Microsoft Word and PowerPoint with ability to create a document/ report/presentation.
Basic Excel to create simple worksheets within a workbook along with basic formatting functions
Solid critical thinking and analytical skills with ability to translate customer criteria into a campaign
Program and campaign management experience, driving initiatives from conception to completion
Business experience with ability to work cross-functionally and across all levels of an organization
Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment
Self-motivated with ability to work well independently and also contribute in a team environment
Analytical with ability to draw conclusions
Detail oriented with item by item focus, meticulous attention to detail with ability to proofread for accuracy
Critical thinker who anticipates and considers external and internal elements with ability to leverage resources
Articulate with ability to express oneself clearly and professionally in written and oral communication with ability to effectively interact with all stakeholders
Organized state of mind with ability to document activities, anticipate problems, plan schedules and monitor performance according to priorities and deadlines
Excellent interpersonal skills with ability to build and maintain strong relationships with a track record of successfully influencing stakeholders

Responsibilities

Manages the marketing relationship with the segment (SLED).
Leads marketing relationship with segment leadership team, sales, etc.
Leads monthly, quarterly and annual planning and reviews with segment.
Ensures there is consistent, effective communication between marketing and the segment.
Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
Develops value proposition, positioning and key messages.
Develops and executes thought leadership.
Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate
Creates, develops and executes campaigns and programs while helping to identify opportunities, providing customer and market insight, and providing messaging, speakers, content, etc.
Understands key market and customer characteristics and trends and develops strategies to address.
Reviews relevant market research reports, industry publications and participates in seminars that are specific to technology. Summarizes findings and makes recommendations for how to incorporate these findings into our go-to-market message and/or to suggest areas to test new methodologies into the current strategy.
Maintains segment profile: market share, number of customers, customer segmentation (by size, industry, etc.), average deal size, customer share of wallet, top partners, etc.
Defines and understands market segments, solution categories, etc. with the goal of identifying new opportunities.
Captures competitive intelligence and factors into marketing strategy as appropriate.
Designs and implements the “playbook” to facilitate strategies utilizing approved methodology and available market data to write probing questions that uncover customers’ needs.
Manages collateral to support the needs of the segment.
Partners with Creative Services to create new collateral across multiple mediums, including print, digital and others as required.
Periodically reviews existing collateral and facilitate updates, engaging with all stakeholders to ensure accuracy of company branding, message and customer-facing messaging.
Periodically reviews and updates core web content for the segment to ensure the content is remains current and is consistent with approved messaging and brand elements.
Periodically reviews and updates customer and vendor presentations to ensure slides remain current, reflect information in consistent format with approved messaging and brand elements.
Manages functional budget for SLED segment.
Performs all other duties or special projects as assigned.