Product Marketing Manager-Medical Segment Eme

HealthFirst - Saving Lives•Mukilteo, WA

6d•$110,692 - $152,202•Onsite

About The Position

Reporting to the Sr. Director of Marketing, the Product Marketing Manager will be accountable for the Go to Market strategy, Campaign Execution, and Growth Strategy for the medical segment. This position will play a key role in developing all marketing communication aligned with the product/service value proposition and delivered in an omni-channel approach. Additionally, the Product Marketing Manager will partner closely with the sales organization and all channel partners to ensure successful commercialization of the portfolio. This role will be responsible for the development and oversight of a marketing specialist.

Requirements

10+ years of related experience in product marketing management or a classical marketing role.
Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership.
Proven experience of working with and influencing end-user customers.
Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics.
Strong interpersonal skills to effectively work with sales representatives on a daily basis.
Solid oral, written, and presentation skills to effectively communicate and influence a cross functional team.
A high degree of intellectual curiosity and effective time management skills.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance.
Outstanding verbal and written communication skills and ability to resolve disputes effectively.
Excellent presentation and public speaking skills.
Excellent independent decision making, analysis and problem solving skills.
Understand and act on financial information that contributes to business profitability.
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility.
Lead team(s) to achieve company goals in creative and effective ways.
Excellent planning and organizational skills and techniques.
Communicate effectively with senior management.
Good negotiating skills and ability to effectively manage outsourced relationships.
Ability to influence, build relationships, understand organizational complexities and manage conflict.
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures.
Ability to lead virtual teams.

Nice To Haves

Marketing experience within the medical device sector.
MBA and/or dental/medical device industry experience preferred.

Responsibilities

Category ownership focused on downstream marketing activities including messaging, promotions, channel partnership, reporting, sales collaboration and customer engagement, maximizing market share and profitability.
Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth.
Discover, interpret, and leverage performance reporting and dashboards to effectively communicate key metrics, business outcomes, and strategic recommendations to executive leadership and cross-functional stakeholders.
Crafting and delivering all marketing communication in print, digital and social media channels.
Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.
Develop new product launch plans and customer VOC to maximize launch revenue for upcoming new products.
Lead educational and training content development and deployment.
Collaborate and partner with the sales team helping drive sales effectiveness and sales results.
Work closely with legal, regulatory, and other functional to align on objectives and teams achieve desired results.