Senior Segment Marketing Manager

Granicus•Washington, DC

2d•$110,000 - $135,000•Hybrid

About The Position

The Senior Growth Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal government segment (civilian and defense). This role blends strategic planning with hands-on execution across account-based marketing (ABM) campaigns, events, webinars, digital marketing, and content-driven inbound marketing programs. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings. We’re looking for an analytical, data-driven marketer who understands how federal government agencies procure technologies and how to originate, accelerate, and influence pipeline.

Requirements

8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience; SaaS experience preferred.
Experience generating demand among federal government audiences including Senior Executive Service personas, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and customer experience.
Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
Excellent communication and project management skills; operates effectively with lean resources.
Self-motivated individual comfortable working independently and collaborating with others.
Flexible work schedule (remote + ability to attend meetings in DC-based office at least one day per week).

Responsibilities

Drive Federal Segment Marketing Strategy & Customer-Centric Positioning: Develop go-to-market plans aligned to sales priorities and Granicus positioning. Serve as a brand steward for assigned segments. Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. Research federal government market trends, customer needs, competitors, and procurement patterns to inform campaigns and content.
Accelerate Pipeline Through Demand Generation, Events & Account-Based Marketing: Plan and execute in-person events, webinars, tradeshows, and virtual events. Run digital programs including email, paid media, social, and content syndication. Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. Collaborate with associations, resellers, media, and strategic partners to expand reach.
Build Authority & Drive Conversion Through Web and Content Optimization: Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. Ensure landing pages, web content, and calls-to-action reflect segment priorities and drive measurable impact.
Strengthen Go-to-Market Performance with Operational Excellence: Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales. Ensure campaigns are executed with rigor, consistency, and compliance with internal processes.
Guide Campaign and Funnel Performance with Analytics and Insight: Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. Run structured tests and experiments to optimize performance and ROI.
Lead Budget Strategy and Ensure Financial Discipline: Manage segment marketing budget with accuracy and discipline. Optimize investments across channels and programs to maximize return.
Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency. Champion innovation in automation, analytics, and content production.