Director, Segment Marketing

UserTesting

2d

About The Position

As the Director, Segment Marketing, North America, you'll lead the strategy and execution of regional marketing programs that drive pipeline growth and accelerate revenue across the region. You'll partner closely with Sales and Global Marketing to bring campaigns to life through localized experiences, digital programs, and account-based initiatives that resonate with target audiences. This is a highly visible leadership role with the opportunity to shape regional marketing strategy, influence global campaign execution, and build scalable programs that deliver measurable business impact. You'll also lead and develop a team of segment marketers while helping evolve how marketing supports our go-to-market strategy.

Requirements

• 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment.
• 3+ years of experience leading, managing, or mentoring high-performing marketing teams.
• Proven success developing and executing marketing programs that generate and accelerate pipeline across North America.
• Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software.
• Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment.
• Experience using marketing technologies such as Salesforce, Marketo, 6sense, or similar platforms to execute and measure campaigns.
• Excellent collaboration, stakeholder management, and communication skills, with the ability to influence cross-functional teams and drive change in a fast-paced environment.

Responsibilities

• Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives.
• Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.
• Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes.
• Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
• Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making.
• Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events.
• Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working.

Benefits

• UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed