Director, Product & Segment Marketing Manager

NetDocuments•Lehi, UT

3d•Hybrid

About The Position

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments: Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go-to-market strategy and competitive positioning to segment-specific messaging, sales enablement, and market intelligence. This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go-to-market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers. Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you.

Requirements

7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
3+ years of experience managing or leading marketing teams
Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
Bachelor’s degree in Marketing, Business Administration, or related field

Nice To Haves

Experience working with attorneys, law firms (including AM Law 200/large firms), corporate legal departments, and/or public sector organizations
Experience marketing AI-powered, data-driven, or cloud platform products
Understanding of the legal technology landscape (document management, ediscovery, compliance, legal operations, AI for legal)
Experience working with government and public sector markets
MBA or JD preferred

Responsibilities

Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment.
Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases.
Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback.
Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral.
Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points.
Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments.
Assist the marketing team with segment-relevant messaging in core collateral such as web copy, brochures, videos, presentations, webinars, events (including Inspire), eBooks, and infographics. Partner on marketing plan execution from branding through demand generation.
Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments.
Guide, mentor, and develop a team of product marketers. Build a data-driven, high-performance culture focused on achieving quantifiable outcomes and professional growth.