Marketing Manager, Retirement and Annuity Marketing

Guardian Life Insurance•Holmdel Township, NJ

3d•$82,770 - $135,975•Hybrid

About The Position

Our Annuities Marketing Manager will support the annuities and retirement services line of business, reporting to the Head of Wealth Management & Channel Marketing Strategy. This The person will drive the development and execution of marketing campaigns, content, and programs in support of growth in the retirement services space. The role will serve as a key contributor, working alongside the full marketing organization and partners within the business. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence. Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, Design, and outside vendors.

Requirements

Minimum 3-5 years annuity marketing experience.
Proven ability to manage multiple projects and campaigns simultaneously.
Excellent written and verbal communication skills; able to tailor messaging for external partners and internal stakeholders.
Highly collaborative, cross-functional approach; experience working with sales, product, and compliance teams.
Demonstrated knowledge of marketing in highly regulated industries, especially annuities.
Flexible and solution-oriented, able to respond to changing market and partner needs.
Sense of urgency and solution orientation.
Ability to work effectively in a variety of situations and respond to change with a positive attitude.
Drive towards independent personal growth while acting as part of team, helping to drive our core values.
Exhibit company values in organizing how we act, treat others, and treat our clients.
Bachelor’s degree required.
Must be legally authorized to work in the United States, without the need for employer sponsorship.

Nice To Haves

Advanced degree or certifications in marketing, finance, or related field a plus.

Responsibilities

Support and execute campaigns geared toward advisor enablement and consumer education.
Collaborate with distribution and product teams to ensure messaging resonates with external audiences.
Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by advisors.
Execute on projects, track KPIs, and enhancements across our owned and third-party channels.
Work closely with Product Development, Distribution, Compliance, Legal, Technology, Wholesalers and external vendors to deliver integrated marketing solutions.
Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
Managing content inventory for usage and expirations, making recommendations on suite of materials.
Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach.