Marketing Manager - Pricing & Offers

TELUS•Montreal, QC

2d•Remote

About The Position

We are looking for a results-driven Marketing Manager to program manage the end-to-end execution of our offer and pricing strategy across one of TELUS’ most significant growth opportunities - Home Internet in Eastern Canada. Expanding our market penetration in Eastern Canada is a critical priority, and this role plays a pivotal part in turning strategy into market reality. In this role, you will fully own the offer execution lifecycle, serving as the central program manager responsible for Go-To-Market (GTM) readiness, offer suite management, performance monitoring and competitive movement tracking.

Requirements

3-5 years of experience in marketing, program management, or business analysis, ideally within the telecommunications or technology sectors.
Professional written and verbal communication skills in French to effectively support our Quebec market strategy and regional stakeholders is a strong asset.
Proven ability to synthesize complex performance data and communicate ideas competently and clearly to cross-functional partners.
Comfortable managing end-to-end project timelines, cross-functional work plans, and program-specific KPIs.
Intermediate knowledge of English is required because you will most of the time interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Nice To Haves

Understanding (or rapid ability to learn) financial concepts like revenue, margin, loading volume, and ARPU is a strong asset.

Responsibilities

Lead the work plans, documentation, and end-to-end execution for bringing new customer acquisition offers to market.
Translate the offer strategy to a robust launch plan to be executed in sales channels and marketing campaigns.
Collaborate closely with product, systems, and offer configuration teams to define requirements, prioritize delivery, and ensure offers are built, tested, and launched on time.
Manage the new customer acquisition offer suite, continuously optimizing based on performance insights and customer behaviour.
Present training and communication materials to internal and external stakeholders to ensure seamless delivery of new promotional offers.
Solicit and summarize feedback to continuously troubleshoot, resolve technical roadblocks and improve overall loading and revenue outcomes.
Design, build, and maintain an integrated dashboard that synthesizes competitive movements and market research within the Eastern Canada wireline landscape.
Evaluate competitor promotional tactics and present clear, data-driven insights regarding their impact on our performance and support response recommendations.
Frequently audit customer accounts to ensure promotional offers are being applied correctly in the system, troubleshooting issues and developing solutions when discrepancies arise.
Support financial and business performance analysis to ensure health across our portfolio P&L.