Sr. Manager, Pricing & Strategic Marketing

Foundation Medicine
Hybrid

About The Position

The Senior Manager, Pricing & Strategic Marketing, will play a critical role in enabling portfolio strategy, go-to-market execution, and marketing decision-making through pricing strategy, analytics, and measurement. This role will own pricing model development for new launches, continuously refine recommendations for in-line products, and establish frameworks to measure marketing impact. Additionally, the Senior Manager will drive data-driven projects and strategies aligned with organizational growth goals. This role will collaborate closely with key cross-functional partners, including Sales, Business Insights & Enablement, Marketing, and Finance to optimize pricing, integrate analytical frameworks, and shape long-range strategic planning.

Requirements

  • Bachelor’s Degree or additional relevant experience
  • 8+ years working experience with at least 5 years of pricing specific work
  • Understanding of HIPAA and the importance of patient data privacy
  • Commitment to reflect FMI’s values: Integrity, Courage, and Passion

Nice To Haves

  • Undergraduate degree in a life science
  • B2B experience in diagnostics or healthcare
  • Master of Business Administration Degree or graduate (Master's +) Degree in a similar discipline
  • Pricing experience, specifically value-based and COGS-based approaches
  • Knowledge and experience working with the Van-Westendorp & Gabor-Granger methodologies
  • Primary research/financial modeling experience
  • 5+ years of progressively responsible sales or marketing experience in a life science company or management consulting experience
  • Leading, handling and mobilizing multiple partners (including top executives) demands in a dynamic change orientated environment
  • Strategizing, designing and executing towards ambitious goals
  • Generating creative new approaches to solving business problems
  • Driving collaborative successes with limited mentorship
  • Excellent communication skills in presenting complex concepts to both executive leadership and operational teams
  • Superior problem solving and analytical skills, data-driven, analytical approach to shaping business insights with limited or incomplete information
  • Self-motivated and independently results-oriented as demonstrated history of, and interest in, driving business impact in a highly autonomous role

Responsibilities

  • Lead pricing strategy development for the BioPharma portfolio of solutions, including survey design and advanced modeling to establish optimal price ranges for new launches, expansions, and in-line products
  • Own end-to-end pricing analytics, synthesizing internal performance data, primary research, and financial inputs to inform value-based pricing recommendations
  • Develop and continuously refine pricing and discounting frameworks, ensuring alignment with market dynamics, portfolio objectives, and long-range growth goals
  • Prepare and deliver executive-level pricing recommendations, supporting decision-making and strategic alignment
  • Partner cross-functionally to support pricing governance, rollout readiness, and downstream execution, including tools, communication, and performance tracking
  • Provide analytical and project support to a variety of strategic marketing initiatives, enabling effective execution of portfolio growth strategies
  • Support high-impact strategic marketing projects by developing analyses, frameworks, and materials that inform decision-making
  • Support definition and evolution of product adoption and marketing KPIs, defining fit-for-purpose metrics that assess marketing effectiveness, customer engagement, and business impact across the portfolio
  • Partner cross-functionally to ensure robust, scalable, tracking and reporting mechanisms provide leadership with clear visibility into performance trends
  • Contribute analytical inputs to strategic forums and deliverables, including product and portfolio level reviews, launch readiness discussions, BioPharma Leadership Team and cross-functional updates
  • Act as a reliable execution and insights partner —bringing rigor, follow‑through, and clarity to complex initiatives while allowing strategy owners to focus on direction, alignment, and decision‑making
  • Other duties as assigned

Benefits

  • A discretionary annual bonus may be available based on individual and Company performance.
  • This position also qualifies for Foundation Medicine's benefits.
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