Marketing Manager, Internet West - Business Casing and Offers

TELUS•Vancouver, BC

2d•Remote

About The Position

In this role, you will be a key driver of our West Internet (inclusive of PureFibre, Wireless Home Internet, and Copper) revenue growth, delivering and monitoring high-impact programs that increase customer value, reduce cost, and strengthen long-term profitability. By mastering our Internet West revenue portfolio and performance metrics, you will develop profitable growth strategies to scale the portfolio to new customers while elevating key value propositions and bundling opportunities.

Requirements

3-5 years in finance, pricing and/or strategy roles within telecommunications, security, IoT, or technology
Experience building financial models and business cases is considered a strong asset
Strong analytical capability, translating data into actionable commercial strategies and recommendations
Familiarity with key performance drivers such as loading volume, ARPU, margin, revenue
Proven track record leading complex commercial initiatives from design through execution
Strong relationship management skills across pricing, finance, marketing, sales, systems, and product teams
Ability to navigate ambiguity and competing priorities while delivering results
Excellent project management skills, with experience coordinating multi-stream initiatives
Compelling storyteller, able to influence senior leaders through clear, fact-based recommendations
Understanding of customer lifecycle management, customer lifetime value, and the Canadian telecommunications landscape

Responsibilities

Establish and own performance tracking of key revenue metrics including ARPU, AMPU, loading RMR, household growth, attach rates, yield and service adoption
Partner with Finance and Forecasting teams to set ambitious yet achievable quarterly targets, align on in-year and long-term revenue and margin forecasts and report on acquisition discounting budgets.
Develop performance summaries to enable continuous optimization and visibility across teams
Develop strategies to enhance margin and revenue to increase overall profitability
Build data-driven business cases and support strategic programs that identify and capture P&L opportunities across Internet West portfolios (PureFibre, Wireless Home Internet, and Copper)
Conduct scenario analyses to evaluate risk, ROI and long-term financial impact
Build and maintain portfolio projections including loading performance, AMPU/RMR, revenue, tier mix to inform monthly targets
Support Planning team with Triage/Budget and Stratcheck process by providing acquisition forecast.
Proactively kept the Planning team informed of emerging risks and opportunities.
Size portfolio impact of pricing and offer changes into future projections to articulate overall variance to budget
Establish repeatable execution frameworks to ensure scalability and long-term program sustainability