Marketing Manager, Lifecycle

Opendoor • Toronto, ON

53d

About The Position

The Marketing Manager, Seller Engagement runs the day-to-day execution and optimization of Opendoor’s Seller lifecycle program across email, SMS, and push. The role translates Lifecycle strategy and priorities into in-market programs by building audiences, journeys, campaigns, triggers, and experiments in Iterable; performing quality assurance; analyzing performance; and determining what to test next. It is a highly hands-on position requiring independent ownership of customer or business problems from initial planning through measurement and optimization. AI is expected to be embedded throughout campaign development, QA, analysis, documentation, and experimentation.

The role builds and manages a testing roadmap, develops hypotheses and experiments, and uses results to guide future decisions. It analyzes campaign and funnel performance, including outcomes such as assessments, offers, contracts, and reactivation, and partners with Analytics and Data Science when needed. It also maintains accurate and reliable lifecycle operations by checking audience entry, suppressions, triggers, personalization, links, and communication frequency. The position uses Iterable extensively to build and troubleshoot campaigns, journeys, audiences, templates, triggers, and experiments, while using AI to increase execution and testing velocity, improve quality assurance and analysis, and automate repetitive work.

Requirements

• Strong hands-on experience with Iterable, Braze, Customer.io, Klaviyo, or a comparable multi-channel marketing platform.
• Strong lifecycle fundamentals across segmentation, personalization, behavioral triggers, journey design, suppression, cadence, and email/SMS/push execution.
• Experience designing meaningful experiments and a strong test-and-learn approach.
• Strong analytical instincts and comfort interpreting campaign and funnel performance.
• Exceptional attention to detail across audiences, links, personalization, rendering, QA, and production readiness.
• Comfort troubleshooting HTML and email-template issues.
• Strong AI fluency and demonstrated use of AI in day-to-day work.
• Ability to take an ambiguous problem and independently turn it into an execution and testing plan.
• Strong cross-functional communication and collaboration skills.

Nice To Haves

• Iterable experience is strongly preferred.

Responsibilities

• Translate Lifecycle priorities into campaigns, journeys, audience logic, channel plans, and measurable customer experiences across email, SMS, and push.
• Develop and manage a testing roadmap; identify opportunities, form hypotheses, design experiments, and apply results to future decisions.
• Analyze campaign and funnel performance, identify patterns or anomalies, and turn data into clear recommendations.
• Investigate performance independently and assess outcomes beyond opens and clicks, including assessments, offers, contracts, and reactivation.
• Ensure the right customers enter the right journeys; verify suppressions, triggers, personalization, links, and communication frequency.
• Identify and investigate problems in data or the customer experience, and resolve lifecycle execution issues.
• Build and troubleshoot campaigns, journeys, audiences, templates, triggers, and experiments in Iterable.
• Use AI in everyday work to improve execution and testing velocity, QA, analysis, automation of repetitive work, and overall program quality.
• Independently turn ambiguous customer or business problems into lifecycle execution and testing plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed