Marketing Manager IV

Linda Werner & Associates

16h•Remote

About The Position

We are seeking an experienced Marketing Manager to build and scale the systems, standards, and workflows that enable messaging and positioning to be used consistently across a large, complex marketing organization. This role sits at the intersection of marketing strategy, systems design, AI enablement, and cross functional collaboration. You will translate positioning strategy into practical, reusable frameworks, documentation, enablement resources, and measurement systems that help teams move faster while maintaining consistency and quality. This is not a traditional content production or campaign management role. The focus is on building the infrastructure that allows marketing and messaging to scale.

Requirements

Experience building or scaling marketing systems, messaging frameworks, enablement programs, or content platforms within a complex organization
Strong systems thinking, framework design, and pattern recognition skills
Experience translating high level strategy into practical, repeatable processes and guidance
Demonstrated ability to influence and drive adoption across cross functional teams without direct authority
Experience partnering with engineering or technical teams to build scalable solutions
Experience defining success metrics and using data to drive continuous improvement
Hands on experience using AI to improve scale, efficiency, and consistency
Strong cross functional communication, collaboration, and problem solving skills
Previous experience working within Meta
English (Required)

Nice To Haves

Experience working at the intersection of marketing and technology
Technical or engineering background with experience transitioning into marketing or marketing systems
Experience designing AI enabled marketing workflows
Experience supporting large, matrixed organizations
Strong adaptability, communication, empathy, and openness to feedback

Responsibilities

Own the structure, templates, standards, and lifecycle of core messaging documentation
Build scalable messaging frameworks that serve as reliable sources of truth across teams
Establish standards for messaging components, metadata, tagging, versioning, and usage
Ensure messaging resources are modular, reusable, and structured for AI enabled workflows
Partner with positioning and strategy leads to translate strategic direction into practical frameworks
Design and standardize go to market enablement frameworks across product portfolios and key initiatives
Define reusable components including pitch frameworks, proof points, messaging guidance, and usage standards
Establish clear guidance around messaging that must remain consistent versus messaging that can be adapted for specific audiences or channels
Help downstream marketing teams adopt and effectively use established messaging systems
Develop AI ready workflows that reinforce messaging standards and guardrails
Use AI to improve the speed, scalability, reuse, and consistency of marketing workflows
Partner with technical and engineering teams to help build and improve scalable solutions
Monitor quality and identify potential risks within AI assisted messaging workflows
Define success metrics for messaging adoption, reach, reuse, consistency, and effectiveness
Establish practical measurement approaches using qualitative and quantitative signals
Identify gaps, duplication, or opportunities to improve existing messaging resources
Use data and feedback to continuously improve systems, standards, and enablement
Partner across Marketing, Product Marketing, Engineering, Analytics, Operations, and other stakeholder teams
Drive adoption of new systems and processes across teams without direct authority
Establish governance standards, escalation paths, and quality controls
Serve as a subject matter expert for scalable marketing and messaging systems