Global Product Management Marketing IV
About The Position
Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology. We are seeking a Software & Automation Product Marketing Manager with a B.S. or M.S. in Controls, Mechatronics, EE, Systems, or related discipline and 5–10 years of experience in semiconductor equipment (or closely related capital equipment) product development and/or applications. This role is responsible for translating real production and NPI process/application needs into differentiated software and automation capabilities—delivered either through existing premium software offerings or new capability development. You will own the business and marketing strategy, influence investment decisions, and drive product positioning, pricing inputs, field readiness, and customer adoption to grow premium software revenue and customer value.
Requirements
- B.S. or M.S. in Controls, Mechatronics, Electrical Engineering, Systems Engineering, Computer Engineering, or related.
- 5–10 years of experience in one or more of: Semiconductor equipment product development, Controls / automation engineering, Applications engineering, Equipment software systems, sensors/metrology integration, process control systems
- Demonstrated ability to translate application needs into software/capability requirements and drive cross-functional execution.
- Experience working with complex systems involving motion/robotics, vacuum, sensors, interlocks, control loops, stability improvement, and/or automation sequencing.
Responsibilities
- Study current and emerging process/application needs across Production, NPI, and customer HVM ramps, identifying gaps/opportunities where software + automation can create measurable value (throughput, yield, reliability, stability, labor reduction, OEE).
- Convert application insights into clear capability requirements (controls, sensing, automation workflows, analytics, closed-loop control, fault detection, recipe optimization, etc.).
- Define and maintain a capability roadmap that maps customer outcomes to deliverable software features—leveraging existing premium capabilities or driving new development when needed.
- Develop abstract scope business and marketing plans, assess market penetration, and execute product positioning to drive competitive advantage, revenue, and market share for premium software.
- Identify and recommend investment decisions for new product/capability development based on TAM/SAM/SOM, attach rate potential, differentiation, and customer adoption barriers.
- Drive value proposition creation with quantified customer impact, including ROI models, productivity improvements, and operational outcome metrics.
- Conduct abstract competitive analysis for relevant product lines and drive Red Team analysis to sharpen differentiation and defend leadership.
- Maintain a strong understanding of competitor automation architectures, sensor/control strategies, and software monetization approaches.
- Assist with abstract pricing and packaging strategies to build/protect leadership in market share while improving margins and value capture.
- Define premium software offers (bundles/options), feature tiering, and packaging aligned to customer segments and application maturity.
- Partner with Engineering, Manufacturing, and Sales to develop new products and enhance existing offerings, communicating critical market needs and time requirements.
- Lead cross-functional execution for customer-ready releases: documentation, enablement, demos, and sales/field readiness.
- Support field teams to ensure synergistic account strategies, optimizing opportunities for penetration, expansions, and renewals (where applicable).
- Manage release of abstract products through the end of product life cycle, including launch planning, adoption acceleration, customer feedback loops, and sunset plans.
Benefits
- Supportive work culture that encourages learning, development, and career growth
- Programs and support that encourage personal and professional growth
- Care for employees at work, at home, or wherever they may go
- Participation in a bonus and a stock award program, as applicable
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What This Job Offers
Job Type
Full-time
Career Level
Senior
