Product Marketing Manager IV | Global GTM & Market Expansion

Linda Werner & Associates

1d•Remote

About The Position

We are seeking an experienced Product Marketing Manager to lead global go to market strategy and execution for a growing consumer technology and wearables portfolio. This role will focus on launching products into new international markets while accelerating growth and performance within existing markets. You will serve as a central strategic and operational lead, translating global product and marketing strategies into market specific plans that account for consumer behavior, channel structures, regulatory requirements, localization, and partner ecosystems. The role requires someone who can develop the strategy while also building the processes, governance, and tracking needed to execute successfully across multiple markets.

Requirements

7+ years of experience in product marketing, GTM strategy, product management, or management consulting within technology, consumer electronics, or internet and software industries
Demonstrated experience launching products or expanding into international markets
Strong understanding of international market readiness, regulatory pathways, localization, and country specific operational considerations
Experience leading complex cross functional programs involving senior and executive stakeholders
Experience using customer research, market insights, and data to inform GTM strategy, positioning, and business decisions
Strong program management skills with exceptional organization and attention to detail
Excellent written and verbal communication skills with the ability to influence senior stakeholders
Ability to make strategic decisions and move programs forward in ambiguous, fast changing environments
Bachelor's degree in Business, Marketing, or a related field
English (Required)

Nice To Haves

Consumer technology experience, particularly hardware, wearables, connected devices, smart glasses, AR or VR, or other physical consumer products
Experience bringing physical products to multiple international markets
Experience with both new market entry and scaling established products within existing markets
Management consulting background with experience navigating complex, project based environments
Experience building operational processes, governance models, and tracking systems from the ground up
Previous experience within a large technology company or similarly complex global organization
International launch experience, strong program management, and executive presence
Comfortable coordinating highly complex launch processes, influencing stakeholders across multiple organizations, navigating competing priorities, and stepping outside of traditional functional boundaries when necessary to keep launches moving.
Experience with consumer hardware or physical products is particularly valuable because this work involves the operational realities of international launches, including certification, regulatory compliance, localization, channel readiness, and market specific buying behaviors.

Responsibilities

Own and operationalize go to market strategies for new international market launches, including product readiness, channel strategy, pricing, positioning, compliance, and launch gating
Define market readiness criteria and proactively identify risks, dependencies, and blockers
Partner with regional Marketing, Sales, and Partnerships teams to adapt global positioning, messaging, and campaign strategies to local market needs
Lead complex cross functional initiatives across Product, Marketing, Sales, Operations, Communications, Legal, Policy, Finance, and external partners
Manage launch readiness across multiple international markets simultaneously, including certification timelines, regulatory pathways, localization, supply readiness, and retail readiness
Partner with research, insights, and data science teams to use customer, category, channel, and market insights to inform GTM decisions
Drive post launch growth across awareness, acquisition, engagement, and retention
Define success metrics, identify performance gaps, test new approaches, and scale successful strategies
Build governance models, workflows, templates, and tracking systems that enable scalable multi market execution
Provide clear executive level communication around launch status, risks, recommendations, escalations, and strategic decisions