Marketing Manager Housing

Experian•Costa Mesa, CA

1d•Remote

About The Position

Experian is seeking a Marketing Manager to drive the go-to-market execution for their housing and mortgage market solutions. This role involves marketing, product marketing, and sales enablement to generate demand, adoption, and revenue growth. The successful candidate will translate strategy into action by building campaigns, shaping positioning, and promoting sales within the dynamic housing market. A key aspect of the role will be supporting AI and automation programs by creating clear messaging from advanced capabilities. This is a remote position based in Southern California, with potential for occasional visits to the Costa Mesa office. The role reports to the Senior Marketing Manager, Housing.

Requirements

3+ years of experience in B2B marketing, sales enablement, and product marketing within mortgage, housing, financial services, or related industries.
Experience implementing end-to-end marketing programs with a focus on campaign optimization and performance tracking.
Ability to translate complex concepts, including data, analytics, AI, and automation, into compelling, and customer-friendly content.
Collaboration skills working across teams, including Sales, Product, and Marketing.

Responsibilities

Develop and activate positioning, messaging, and go-to-market plans for mortgage and housing solutions, supporting new launches and ongoing growth.
Build content (decks, case studies, and product sheets) that supports campaigns and equips sales to accelerate opportunities.
Plan and support multi-channel campaigns (digital, email, content, events, partnerships) to promote demand, engagement, and pipeline within the housing and mortgage market.
Translate complex data, analytics, and AI-driven capabilities into clear, customer-focused value propositions.
Implement events and webinars, and monitor housing trends, competitive activity, and customer needs to inform strategy.
Collaborate with Sales, Product, and Marketing teams to deliver aligned programs.