Marketing Manager, Growth & Distribution

Podcast Management Inc•Indianapolis, IN

2d•Onsite

About The Position

The Marketing Manager, Growth & Distribution owns audience expansion across Audiochuck’s distribution ecosystem. This role is responsible for driving measurable listener and viewer growth through performance marketing, platform partnerships, cross-promotion strategies, and emerging distribution initiatives. This position serves as the architect of acquisition and reach, ensuring Audiochuck’s content is discovered, amplified, and converted into sustained audience growth across podcast platforms, YouTube, FAST channels, VOD, and future distribution channels. Reporting to the Senior Director of Marketing & Growth, this role partners closely with Social, YouTube, Design, Production, Editorial, RSV, and external industry partners to translate campaign narratives into performance-driven growth strategies. The scope of this role will expand as platform complexity and distribution opportunities grow. This is an ideal opportunity for someone who thrives in a fast-moving environment, enjoys building systems from data, and wants meaningful ownership in a high-growth media company.

Requirements

5+ years of experience in growth marketing, performance marketing, or audience development
Demonstrated experience driving measurable audience growth in digital, media, or entertainment environments
Strong data analysis and data visualization skills
Ability to communicate performance insights clearly and make complex data easily digestible
Experience managing paid acquisition budgets and vendor partnerships
Strong understanding of cross-platform distribution ecosystems including podcast, YouTube, and streaming environments
Strategic mindset with the ability to execute tactically
Comfort operating in a fast-moving, growth-oriented culture
Strong organizational skills and ability to manage multiple initiatives simultaneously

Responsibilities

Support and execute growth strategy across the Audiochuck show portfolio
Drive audience expansion through paid media, cross-promotions, feed swaps, and digital distribution tactics
Identify and activate new audience segments across platforms
Translate company-level growth targets into measurable acquisition initiatives
Own paid performance marketing strategy across audio and digital channels
Optimize campaign performance through testing, targeting refinement, and creative alignment
Manage acquisition budgets and vendor relationships
Improve efficiency metrics including customer acquisition cost, reach, and conversion rates
Lead emerging distribution efforts including FAST TV, VOD, and new platform partnerships
Develop and execute marketing plans for Tubi and other FAST initiatives
Identify and pursue strategic distribution partnerships to expand network reach
Ensure cross-promotion alignment across all distribution channels
Design and execute structured experimentation in audience targeting and acquisition channels
Pilot new acquisition formats and test emerging marketing tactics
Document learnings and build repeatable growth playbooks that scale across shows
Own acquisition reporting and performance tracking
Translate data into clear, actionable growth insights
Identify audience behavior trends and optimization opportunities
Present performance insights to marketing leadership and key stakeholders in a clear, digestible format