Marketing Manager, Direct Mail

Base Power Company • Austin, TX

4d • Onsite

About The Position

Base is America’s next-generation power company, focused on deploying distributed batteries to create a resilient and abundant energy system. The marketing team combines creative, customer-focused strategy with data-driven precision. This role is for a Growth Marketer to drive customer acquisition as the company expands into new markets. The Growth Marketer will own acquisition targets and the channel mix, planning, executing, and optimizing campaigns across offline and digital channels. This role requires strong creative instincts and analytical rigor, covering audience segmentation, vendor management, and testing frameworks, while also helping to build systems and playbooks for the company.

Requirements

• Growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
• Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
• Creative instincts. You care about what the customer actually sees, not just the data behind it.
• Data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
• Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.

Responsibilities

• Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
• Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
• Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
• Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
• Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.
• Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed