Senior Analyst – Financial Services Direct Mail Marketing Analytics

dentsu•USA - Remote - Maryland, MD

3d•$78,000 - $93,338•Remote

About The Position

We are seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics professional to join our dynamic team. The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.

Requirements

Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry
Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
Proficiency in SQL (Google BigQuery strongly preferred) and Python
Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design
Experience with Tableau or similar data visualization tools
Strong analytical problem-solving skills and working knowledge of financial services compliance requirements

Nice To Haves

Experience with financial services products (banking, insurance, credit)
Familiarity with marketing mix modeling (MMM) or multi-touch attribution
Background in A/B testing and experimental design
Knowledge of regulatory requirements (GLBA, TCPA, CAN-SPAM, GDPR)

Responsibilities

Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred)
Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists
Create Tableau dashboards and automated reporting to track campaign metrics and KPIs
Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis
Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR)
Design and maintain data models that support real-time and historical campaign analysis
Stay current on industry trends in marketing analytics, machine learning, and AI
Mentor junior analysts and contribute to knowledge sharing initiatives