Direct Mail Specialist

Twin Health

8h • $90,000 - $115,000 • Remote

About The Position

Twin Health is seeking a Direct Mail Specialist to own and optimize their direct mail acquisition channel. This role is crucial as direct mail currently drives approximately 59% of Twin's member registrations. The specialist will be responsible for end-to-end management of the channel, including cadence, creative testing, vendor management, and cost accounting. The goal is to address current issues such as declining scan rates and lack of cost tracking, and to build the necessary instrumentation for future automation and AI-driven targeting. This is a hands-on, individual-contributor role with full ownership of a significant business channel.

Requirements

• 5+ years in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry
• Experience managing a direct mail vendor/print relationship (RRD or comparable), including cost negotiation and production timelines
• Comfortable working with campaign and lead-level data in a CRM (Salesforce) and marketing automation platform (Braze or comparable)
• Experience designing and reading A/B tests, with a working understanding of sample size and significance
• Strong project management skills — this channel runs on hard print and drop deadlines
• Able to reason about lead-grain data concepts — understands why "how many pieces did we mail" and "how many of these specific leads received mail" are different, both-necessary questions
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience in a highly regulated industry (healthcare, financial services, insurance) with partner or client creative-approval workflows
• Experience with lifecycle/cadence-based marketing (triggered off an individual's stage) rather than calendar-batch marketing
• SQL literacy
• Experience partnering with data or analytics teams to close measurement gaps in an existing channel

Responsibilities

• Own the direct mail channel end to end: drop cadence, creative testing, cost-per-piece accounting, and the vendor relationship with our print partner (RRD).
• Diagnose and reverse the scan-rate decline (3.27% → 1.01% over the past 11 months) — determine whether the driver is creative fatigue, cadence, list saturation, or contact-data quality before recommending a fix.
• Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing, so a newly-eligible, high-value lead receives its piece inside its launch window rather than whenever its partner's drop happens to fall.
• Log every mailer, variant, and segment decision with what was considered and why — not just what ultimately shipped — so today's judgment becomes tomorrow's training data.
• Partner with the Technical Lead and Senior Marketing Analyst to close known data gaps in the channel: partner-grain send records, scan-rate tracking, and per-piece cost.
• Ensure every send is joinable to an individual lead record, not just reconcilable at the aggregate or partner level.
• Design and run direct mail A/B tests — messaging, format, cadence — with a stated hypothesis and success metric before launch.
• Build on the existing Motivation vs. Barrier messaging framework already in use, and extend it with new axes as evidence supports.
• Partner with Marketing on creative production and approval — this role tags and measures content; Marketing produces and approves it.
• Coordinate with the partner/client team on partner-specific creative approval SLAs and marketing permission tiers before any send.
• Use AI tools such as Claude to draft creative variant copy, summarize test results, and accelerate reporting.
• Other duties as assigned

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed