Marketing Manager - Customer Lifecycle

Gap Inc.•San Francisco, CA

About The Position

We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement, retention, and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing, CRM tools, and data-driven campaign execution.

Requirements

Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
Strong analytical skills and comfort working with data to inform decisions.
Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
Detail-oriented with excellent organizational and project-management skills.
Effective communicator who can collaborate across teams.
Ability to manage multiple projects and adapt quickly in a fast-paced environment.

Responsibilities

Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
Use established segmentation frameworks and customer insights to build targeted campaign lists.
Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.
Build, QA, launch, and monitor multichannel lifecycle campaigns.
Track campaign performance and recommend improvements to increase conversion and retention.
Assist in maintaining and executing loyalty and referral program initiatives.
Monitor program performance metrics and identify opportunities for incremental improvements.
Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.
Support the integration of lifecycle campaigns into broader omni-channel strategies.
Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
Participate in project meetings and contribute insights to support customer-centric decision-making.
Gather campaign performance data, prepare reports, and highlight key insights for leadership.
Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.