Customer Lifecycle Marketing Manager
About The Position
This role is built for a hands-on marketer who’s excited to build customer demand and turn ideas into measurable pipeline impact. You’ll design and execute integrated campaigns that drive product adoption, cross-sell, and upsell opportunities across our customer base. You’ll also help refine our marketing automation programs to scale expansion motions efficiently. You’ll partner closely with Customer Success, Product Marketing, and Content to bring targeted campaigns to market. You’ll have clear ownership of the programs you run, and visibility into how your work contributes to pipeline and revenue growth, and product adoption and retention.
Requirements
- 3-5 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
- Proven track record of retaining and growing a customer base through lifecycle programs.
- Experience designing and executing demand generation or lifecycle campaigns.
- Strong understanding of funnel metrics, segmentation, and campaign analytics.
- Excellent cross-functional communicator and collaborator.
- Experience mentoring junior teammates and managing complex projects.
Nice To Haves
- Cybersecurity industry experience is a plus.
Responsibilities
- Plan, launch, and optimize integrated, multi-channel lifecycle campaigns that drive engagement, product adoption, expansion, and retention.
- Develop data-backed hypotheses, campaign briefs, and clear success metrics.
- Collaborate cross-functionally to align targeting, messaging, and campaign execution.
- Partner with Content, Product Marketing, and Design to ensure assets support lifecycle goals.
- Build and refine automated journeys across onboarding, activation, engagement, and renewal.
- Improve personalization and segmentation to deliver relevant customer experiences.
- Establish consistent campaign reporting, dashboards, and insights to inform iteration and scale.
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- 401k match and RRSP
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
